If you need help thinking through an idea, coming up with new ideas, organizing a presentation, mapping out a digital or social media strategy, shoot me a note.

I will help uncover hidden opportunities and insights, find the true potential of your ideas, provide leadership and mentorship for your teams, create an execution roadmap, package it all in a well-crafted (easy-to-understand) presentation, and oversee final creative and technical development for your campaign or product.

In recent years, I stepped into new territory by immersing myself in the tech entrepreneurial community of Detroit – igniting various conversations and developments amongst key community stakeholders. I also spend time collaborating and consulting with various startups, incubators/accelerators and venture capitalists.

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Career Highlights
  • GM Story Bureau: Implemented an on-site creative team at GM, working directly with PR/Communications clients to develop media strategies and content for all GM brands
  • CE Digital Studio: Developed a creative team comprised of UX architects, UI designers, front-and-back end developers responsible for technology-driven solutions, responsive websites/email, app design and more
  • Community Collaboration: Created an open-space program at CE, strategically placing Detroit-based tech startups and entrepreneurs among our creative/digital teams
  • Visionary Leadership: Led restructuring efforts at CE/Weber, aligning creative and storytelling teams to improve integration and relationships; also implementing process improvements to increase quality & efficiency
  • Press: Interviewed by The New York Times, Wall Street Journal, USA Today, FastCompany, Advertising Age, Branding Magazine, and Business Insider about my work
  • Speaker: 2014 SXSW Interactive Festival (We’re Moving to Detroit and So Should You), 2014 Cannes Lions (Detroit Reboot), 2013 VCU Brandcenter (Your Agency as Urban Pioneer)
  • Awards: Over 40 industry-recognized awards including PRWeek Best of Technology (Chevy Bolt EV), Three Effies (U.S. Navy, Alltel Wireless), Adweek People’s Choice Buzz Award (U.S. Navy), Three Webbys (Chevy, U.S. Navy, Alltel), Two FWA Awards (Chevy, Alltel), 15 WMA WebAwards, 12 D Show/Caddy Awards, and13 Campbell Ewald internal awards, including 2007 Creative of the Year. Other awards include IAC, DMAD Target Awards, Mobius Awards and The Tellys
  • Accounts: Led digital, advertising, PR and social media creative efforts for brands such as Chevrolet, General Motors, Pure Michigan/MEDC, U.S. Navy, Carhartt, Alltel Wireless, Spectrum Health, Priority Health, OwensCorning, United States Postal Service (USPS), Detroit Lions, Detroit Eastern Market, The District Detroit (Ilitch Holdings) and more
  • Entrepreneurship: Named to Techweek Detroit’s Top 100 Leaders in Technology, 2014 & 2015 (appointed to the Techweek Advisory Board; Techstars Mobility Mentor (#1 Startup Accelerator in the world)
  • Loyalty: Advocate for the City of Detroit​

Skills:
Creative Leadership, Creative Direction, Change Management, Spokesperson & Public Speaking, Creative Strategy & Concepting, Creative Thinking & Problem Solving, Operations Management, Corporate Restructuring, Writing, Advertising, Digital Advertising, Digital Strategy & Marketing, Digital Creative, Social Media, Branding, Web Design & Development, Application Design & Development, Information Architecture & Content Strategy, User Experience/UX Design, SEO, Google Analytics, CRM, Sports Marketing, Technical Writing, Business Requirements and Functional Specifications

Let's make something great together.