If you need help thinking through an idea, coming up with new ideas, organizing a presentation, mapping out a digital or social media strategy, or creating some cool sh!t, shoot me a note.

I will help uncover hidden opportunities and insights, find the true potential of your ideas, provide leadership and mentorship for your teams, create an execution roadmap, package it all in a well-crafted (easy-to-understand) presentation, and oversee final creative and technical development for your campaign or product.

In recent years, I stepped into new territory by immersing myself in the tech entrepreneurial community of Detroit – igniting various conversations and developments amongst key community stakeholders. I also spend time collaborating and consulting with various startups, incubators/accelerators and venture capitalists.

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Career Highlights
  • GM Story Bureau: Implemented an on-site creative team at General Motors, working directly with PR/Communications clients to develop media strategies and content for Buick, Cadillac, Chevrolet, GMC and GM brands; as well as internal, executive and investor storytelling
  • CE Digital Studio: Developed a creative team comprised of UX architects, UI designers and front-and-back end developers responsible for technology-driven solutions, responsive websites/email, app design and more
  • Community Collaboration: Created an open-space program at CE, strategically placing Detroit-based tech startups and entrepreneurs among the agency's creative and digital teams
  • Visionary Leadership: Led restructuring efforts at Campbell Ewald and Weber Shandwick, aligning creative and storytelling teams to improve integration and relationships; also implementing process improvements to increase quality and efficiency
  • Press: Interviewed by The New York Times, Wall Street Journal, USA Today, FastCompany, Advertising Age, Branding Magazine, Business Insider and more
  • Speaker: 2014 "We're Moving to Detroit, and So Should You" SXSW Interactive Festival, 2014 "Detroit Reboot" Cannes Lions, 2013 "Your Agency as Urban Pioneer" VCU Brandcenter
  • Awards: Over 70 industry-recognized awards and shortlists including Cannes Lions, The One Show, PRWeek Awards, Effie Awards, Adweek People’s Choice Buzz Award, Webby Awards, Shorty Social Media Awards, Shorty Social Good Awards, The Drum Social Buzz Awards, MMA Smarties, N.A. SABRE Awards, IN2 SABRE Awards, The FWA, Detroit Music Awards, WMA WebAwards, IAC, DMAD Target Awards, The Tellys, Mobius Awards, HSMAI Adrian Awards, General Motors Supplier of the Year, General Motors Torque Awards, AdCraft D Show/Caddy Awards, and 2007 Campbell Ewald Creative of the Year.
  • Accounts: Led digital, advertising, PR and social media creative efforts for brands such as Chevrolet, Cadillac, General Motors, Pure Michigan/MEDC, U.S. Navy, Carhartt, Alltel Wireless, Spectrum Health, Priority Health, OwensCorning, United States Postal Service (USPS), Detroit Lions, Detroit Eastern Market, The District Detroit (Ilitch Holdings) and more
  • Entrepreneurship: Named to Techweek Detroit’s Top 100 Leaders in Technology, 2014 & 2015 (appointed to the Techweek Advisory Board; Techstars Mobility Mentor (#1 Startup Accelerator in the world)
  • Loyalty: Advocate and ally for anti-racism, gender equality, LGBTQ+ and the City of Detroit​

Skills:
Creative Leadership, Creative Direction, Brand Storytelling, Copy Writing, Content Creation, Change Management, Public Speaking, Creative Strategy, Creative Ideation, Creative Thinking & Problem Solving, Operations Management, Corporate Restructuring, Advertising, Digital Advertising, Digital Strategy & Marketing, Digital Creative, Social Media, Branding, Public Relations, Web Design & Development, Application Design & Development, Information Architecture & Content Strategy, User Experience/UX Design, SEO, Google Analytics, CRM, Sports Marketing, Technical Writing, Business Requirements and Functional Specifications

"What's the point of doing the work, if you're not going to put in the work."