+1.586.871.8113
Iain's Portfolio
  • My Work
  • Case Studies
  • Websites & Apps
  • About Me

Alltel Wireless "Man Cave" Integrated Campaign

1/29/2015

Comments

 
Picture
The Man Cave integrated marketing campaign immersed consumers into the world of our favorite four quirky sales guys, where they learned about the benefits of the Alltel brand and the shortcomings of the other networks. It was a natural extension of Alltel’s popular television campaign — further developing the characters and storyline.

The cornerstone of the campaign was OfficialManCave.com -- a website that offered unique insight into the core Alltel marketing characters with an immersive 3D tour of their “secret lair” featuring exclusive videos, interactive games, and user generated content. Visitors were able to unlock hidden rooms, videos, and exclusive offers for Alltel’s online store.

Campaign Highlights & Awards:
  • Two 2008 Effie Awards: Silver David & Goliath, and Bronze Telecommunications
  • 2008 Webby Award: Web Honoree, Telecommunications
  • 2007 FWA Site of the Day
  • 2007 Mobius Awards: Silver Website
  • This campaign garnered heavy press/media from publications such as USA Today, New York Times, and Adweek. As well as heavy online discussion across blogs, forums and various social media channels.

Architecture
(first steadicam room-by-room fly through on the internet)
Website UX
DOWNLOAD FULL MAP

Microsite
(Over 75 videos, games and interactive elements. Site produced by Struck.)

Website Video Clips
(Written by Jeff Perreca.)

Interruption
(throughout the campaign, the guys interrupted various Alltel properties)

Promotional Materials
"Fridge" Rich Media OLA
Xbox Integration
Xbox Integration
"Darts" Rich Media OLA
Newspaper
Newspaper
"Bobble Head" Rich Media OLA
Xbox Integration
Xbox Integration

VIEW PRESS ARTICLES
VIEW CAMPAIGN POSTER

Comments
<<Previous

    About

    Iain Lanivich is a passionate creative leader, strategic problem solver, and technology native, bringing over 16 years of digital experience to the table.

    VIEW RESUME

    Categories

    All
    Alltel Wireless
    Apparel
    Carhartt
    Chevrolet
    Conferences
    Content
    Detroit
    Detroit Lions
    Digital/Social
    Experiential/Viral
    General Motors
    Integrated Brand Campaigns
    Mobile
    Print/Graphics
    U.S. Navy
    Videos

    RSS Feed

MY WORK

CASE STUDIES

WEBSITES & APPS

ABOUT ME

Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume | +1.586.871.8113