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Detroit Lions "William Clay Ford" Tribute

9/8/2014

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William Clay Ford purchased the Detroit Lions in November of 1963 and maintained sole ownership until his death on March 9, 2014. Throughout the 2014-15 season, players wore a WCF jersey patch designed with elements from the old Honolulu Blue and Silver striped logo from the 1960s (his favorite). A tribute video was unveiled during a formal ceremony that took place at the Monday Night Football season opener at Ford Field on September 8, 2014. The video was narrated by Jeff Daniels, and included interviews with Barry Sanders, Charlie Sanders, Bill Ford Jr., Roger Goodell, Jerry Jones, Doug English, and Tom Lewand. The video concludes with audio elements from the Lions signature fight song "Gridiron Heroes" (another one of his favorites), and leaves viewers with a message to continue marching "Forward Down the Field."

Jersey Patch
(Designed by Brett Warkentien.)
Embroidered WCF jersey patch
WCF patch on jersey

Monday Night Football Tribute Video
(Concept by Jason Danielewicz. Narrated by Jeff Daniels. Produced by The Work.)

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    Iain Lanivich is a passionate creative leader, strategic problem solver, and technology native, bringing over 16 years of digital experience to the table.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume | +1.586.871.8113