Campaign Highlights & Awards:
- Heavy press, blog mentions and social media activity from L.A. Times, Business Insider, Little Black Book, Techonomy, various advertising-related publications, and local-Detroit radio and media
- Packed 2014 SXSW (South-by-Southwest) Interactive speaker session
- Inspired the 2014 Cannes Lions featured session "Detroit Reboot" by Lowe & Partners
- Generated additional speaking opportunities with VCU Brandcenter Executive Training, SXSW and Adcraft
- 2014 Internet Advertising Competition (IAC) Awards; Best Online Video
SXSW submission video. Directed by Brett Warkentien.
(concept-through-edit in four days)