Get ready to embark on The Game of Fleet—an immersive, gamified training experience inspired by The Game of Life. Instead of a standard death-by-PowerPoint session, dealers navigate a metaphorical game board that mirrors the real-world challenges and opportunities their Ford Pro customers face every day. Rather than choosing a career, participants are assigned a business profile. Instead of marriage, kids, and retirement, they tackle building, managing, and financing a fleet.
Players progress through critical stages of the fleet journey: Building and Upfitting, Electrification, Fleet Management, and Financing to optimize Total Cost of Ownership (TCO). Each board space delivers hands-on learning, showing how Ford Pro’s integrated solutions simplify operations, maximize uptime, and drive profitability. Along the way, players earn simulated Ford Pro Bucks by making smart decisions, culminating in a business-proposal pitch competition where they apply their expertise to win prizes.
By competing in The Game of Fleet, dealers don’t just learn about the brand—they experience it, leaving with the confidence to recommend and sell the right combination of Ford Pro products and services to help their customers thrive.
Players progress through critical stages of the fleet journey: Building and Upfitting, Electrification, Fleet Management, and Financing to optimize Total Cost of Ownership (TCO). Each board space delivers hands-on learning, showing how Ford Pro’s integrated solutions simplify operations, maximize uptime, and drive profitability. Along the way, players earn simulated Ford Pro Bucks by making smart decisions, culminating in a business-proposal pitch competition where they apply their expertise to win prizes.
By competing in The Game of Fleet, dealers don’t just learn about the brand—they experience it, leaving with the confidence to recommend and sell the right combination of Ford Pro products and services to help their customers thrive.
Game Board
Teaser Video
Live Experience Photos
Environment Renders
Credits:
- Ford Dealer Engagement Leadership: Kelly Miller & Heather Smith
- Ford Creative Leadership: Iain Lanivich & Tony Kause
- Lead Agencies: Jackson Dawson & Transcend Creative Group (TCG)
- Creative Direction: Colleen Kelly & Nikki Peters
- Producers: Max Akemann & Shawn Fallon
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