We are One Pride and together we Defend The Den. Go Lions!
(Production, graphics and edit by Ringside.)
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The second year of the "One Pride" campaign was about evolution. With bankruptcy behind the city of Detroit, the overall look was transformed to replace the cityscape with a powerful visual foundation. The stone lions are representation of both the team and the community as proud and powerful members of the pride. The blue storm demonstrates that we are all in this fight together. The second goal was to incorporate elements of actual Lions culture. The theme "Defend The Den" became tied to home games, incorporating the message in ticket-related collateral and advertisements, as well as on the front of the stadium. Design direction by Brett Warkentien. We are One Pride and together we Defend The Den. Go Lions! Campaign Unveiling / WXYZ Detroit Presser Ford Field Atrium Wrap & Light Poles Tickets & Packaging Videos (Production, graphics and edit by Ringside.)
In-Context Stadium Videos
Alumni In-Stadium Hype Videos
Campaign Extensions Web Banners / OLA #OnePride Fan Wall |
AboutIain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 23 years of experience. Categories
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November 2022
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