Revealing America’s supercar — the All-New Corvette Z06, home to the most powerful naturally aspirated V8 in automotive history — demanded an approach as iconic as the vehicle itself. To honor that legacy, we created a twenty-six-minute docudrama that blended cinematic driving vignettes with documentary-style interviews featuring Corvette superfans and the passionate team behind the Z06. And, just like any premium film, we built anticipation with a theatrical trailer that aired during Game 1 of the World Series. The launch was fueled by a buzz-driving pre-reveal campaign, original content that dominated news cycles, and strategic influencer activations that ensured our audience was engaged well before the main event.​ See the press release.

Awards:

• 04/2023: Webby Awards – ​Nominee: Advertising, Media & PR, Best Launch
• 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Branded Entertainment
• 05/2022: PRWeek Brand Film Awards – Winner/Gold: Automotive
• 05/2022: PRWeek Brand Film Awards – Shortlist: Cinematography

Featuring Devin Booker and Emelia Hartford. See IMDB entry.

8/20/21 "Save the Date"
(confirmed reveal date and showed camo'd car; timed with 24 Hours of Le Mans)

10/20/21 "Tune In"
(confirmed reveal details) 

To celebrate National Video Games Day, we transformed real Corvette performance into a nostalgia-fueled, interactive racing experience on Instagram Stories. Using thrilling behind-the-wheel footage from “The Ring” in Nürburgring, Germany, we reimagined the lap in the style of classic 80s and 90s arcade racers—but built entirely within the limited mechanics of Instagram.

Because Instagram Stories only allows tap-based interactivity, we turned that constraint into our creative advantage by designing a tap-to-drive mini-game. Animated on-screen icons cued players when to accelerate, brake, or turn, mimicking the rhythm of old-school mobile and handheld racing games. The difficulty was intentional—built to ignite the competitive spirit of gamers and keep them replaying until they completed a full lap.

The result was an unexpected, platform-native experience that blended performance driving, gaming culture, and interactive storytelling, all through Corvette’s point of view.

​Awards:

• 06/2021: The One Show – Shortlist: Social Media / Active Engagement & Call To Action
• 05/2021: Shorty Awards – Finalist: Strategy & Engagement / Gamification
• 05/2021: Shorty Awards – Finalist: Video by Platform / Instagram Stories

In March 2020, Nintendo released Animal Crossing: New Horizons, which, due to the pandemic, became the biggest single-game launch in Nintendo Switch history. The game was open to brand engagement without a formal partnership, presenting a unique opportunity to join the cultural conversation.

Our team quickly designed and released a series of Corvette-themed items for players to download and add to their virtual worlds. These items were made available via Pinterest—a hub for Animal Crossing content—and promoted across Facebook, Twitter, and Instagram. As the first automotive brand to engage on the Animal Crossing platform, we earned significant media coverage highlighting our creativity and nimble execution.

Awards:

• 06/2021: The D Show (Adcraft Detroit) – Shortlist: Digital / Game

Credits:

• Creative Leadership: Iain Lanivich
• Sr. Art Directors: Kirby & Cleveland Thrasher
• Sr. Copywriter: Tommy Simon
• Editor: Zen Grey

Launched in 1953, Corvette became an instant icon—the original American sports car. Over time, however, Corvette existed in the shadows of mid-engine European supercars. In the performance car world, sports cars and supercars occupy entirely different categories. The C8 Corvette couldn’t be launched as just a new model—it had to leap into a new class of cars.

The stakes were enormous. Traditionalists resisted the mid-engine rumors, and new audiences had to believe that an American car could challenge the best in the world. To accomplish this, we built the launch around the forgotten vision of Zora Arkus-Duntov, the father of Corvette, who dreamed of a mid-engine supercar. By searching film vaults and photo archives, we seeded rich content and hidden Easter Eggs to shift media and fan perceptions almost instantly.

We livestreamed the reveal globally, using augmented reality to highlight the mid-engine design. The broadcast outperformed Conan O’Brien in the same timeslot and reached #5 on Twitter’s U.S. trends. The program generated over 4,700 news stories and led to 37,000 pre-orders in the first three months, surpassing the first-year sales of Corvette’s previous-generation model.

​Awards:

• 06/2021: The D Show (Adcraft Detroit) – Finalist/Silver: Public Relations
• 08/2019: General Motors’ Torque Awards – Winner: Moonshot Award

Part 1: "Let's Go"
This video confirmed the C8 Corvette would be mid-engine. To do so, we embedded flash frames featuring mid-engine prototypes dating back over 60 years.

Part 2: "Spoiler Alert"
This video helped viewers understand all the Easter Eggs in the initial teaser.

Part 3: "Our Story Continues"
This video closed the reveal event, setting up the next chapters featuring the C8 Convertible and C8.R race car.

Part 4: "Dream to Reality"
Timed with the release of the Ford v Ferrari movie and Ford's announcement to pull out of LeMans, this video revealed the Corvette C8.R race car.