Category: Content

VoteForDetroit.com SXSW Campaign

7/26/2013

The city of Detroit has seen its share of negativity, and filing for bankruptcy on July 18, only added fuel to the fire. But those in the city see a different perspective. We see a tough work ethic coupled with a strong movement of tech entrepreneurs. We see a tight community utilizing their skills not only to help one another, but to define Detroit’s future. We see a city quickly becoming rich in creativity, innovation and inspiration. So we started a grassroots movement to tell this story. On July 26, Lowe Campbell Ewald published a video titled "We're Moving to Detroit, and So Should You" and were blown away by the positive support from the people in and outside of Michigan and the United States. The purpose of that video was to have the opportunity to present Detroit’s story at the 2014 SXSW Interactive Conference. To make that happen we needed votes. So we hung posters around town and created another video driving everyone to VoteForDetroit.com. It worked. Based on a combination of public votes and the official selection committee, we garnered enough interest to be selected to speak at the SXSW Interactive Conference. And the story continues.

Campaign Highlights & Awards:

Heavy press, blog mentions and social media activity from L.A. Times, Business Insider, Little Black Book, Techonomy, various advertising-related publications, and local-Detroit radio and media
Packed 2014 SXSW (South-by-Southwest) Interactive speaker session
Inspired the 2014 Cannes Lions featured session "Detroit Reboot" by Lowe & Partners
Generated additional speaking opportunities with VCU Brandcenter Executive Training, SXSW and Adcraft
2014 Internet Advertising Competition (IAC) Awards; Best Online Video

"We're Moving to Detroit, and So Should You"
SXSW submission video. Directed by Brett Warkentien.
(concept-through-edit in four days)