Disruptive Creative Leader. Brand Storyteller. Content Creator.
I wanted to be a computer programmer and got my start with Compuware in 1998 (on-staff at Ford Motor). In 2000, I made the transition to marketing and advertising as a Digital Producer at Campbell-Ewald. I became a Creative Director in 2006. Through 2015, I helped CE win, grow and retain business, built many high-powered creative and digital teams, and produced award-winning, innovative and memorable campaigns and digital applications along the way.
In August 2015, I accepted an Executive Creative Director position at Weber Shandwick, with the goal of building a creative practice within a traditional PR agency. After quickly adapting to the culture and mindset of PR, we added new business (including social media), transformed a production team of seven into a powerhouse creative team of 40+ across multiple locations, produced award-winning stories and campaigns, and helped to shift the culture.
In October 2021, I made the transition client-side to help Ford Motor Company build the Ford Pro brand to electrify commercial business fleets with a combination of software, charging, service and financing. Backed by an industry leading lineup of commercial vehicles. I oversee all brand creative and content working alongside in-house teams and helping to direct our agency roster that includes Weiden+Kennedy, VMLY&R, VaynerMedia, BCW Global, Jackson Dawson, Latcha & Associates, One Magnify and more.
To date, my work has been recognized with 140+ awards across multiple functions and industries. Having led agency creative in digital, traditional advertising, social media, branding and PR — and in-house across CX, sales, dealer, corporate, and experiential teams — I've developed a unique ability to truly look at ideas through multiple lenses, helping to drive strategic and creative integration across channels and functions; while also being able to adapt my pitch to a variety of audiences ranging from product and marketing managers to tech and sales teams to C-Suite.
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In August 2015, I accepted an Executive Creative Director position at Weber Shandwick, with the goal of building a creative practice within a traditional PR agency. After quickly adapting to the culture and mindset of PR, we added new business (including social media), transformed a production team of seven into a powerhouse creative team of 40+ across multiple locations, produced award-winning stories and campaigns, and helped to shift the culture.
In October 2021, I made the transition client-side to help Ford Motor Company build the Ford Pro brand to electrify commercial business fleets with a combination of software, charging, service and financing. Backed by an industry leading lineup of commercial vehicles. I oversee all brand creative and content working alongside in-house teams and helping to direct our agency roster that includes Weiden+Kennedy, VMLY&R, VaynerMedia, BCW Global, Jackson Dawson, Latcha & Associates, One Magnify and more.
To date, my work has been recognized with 140+ awards across multiple functions and industries. Having led agency creative in digital, traditional advertising, social media, branding and PR — and in-house across CX, sales, dealer, corporate, and experiential teams — I've developed a unique ability to truly look at ideas through multiple lenses, helping to drive strategic and creative integration across channels and functions; while also being able to adapt my pitch to a variety of audiences ranging from product and marketing managers to tech and sales teams to C-Suite.
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If you need help thinking through an idea, coming up with new ideas, organizing a presentation, mapping out a digital or social media strategy, or creating some cool sh!t, shoot me a note.
I will help uncover hidden opportunities and insights, find the true potential of your ideas, provide leadership and mentorship for your teams, create an execution roadmap, package it all in a well-crafted (easy-to-understand) presentation, and oversee final creative and technical development for your campaign or product. In recent years, I stepped into new territory by immersing myself in the tech entrepreneurial community of Detroit – igniting various conversations and developments amongst key community stakeholders. I also spend time collaborating and consulting with various startups, incubators/accelerators and venture capitalists. > Connect on LinkedIn Skills: Creative Leadership, Creative Direction, Brand Storytelling, Copy Writing, Content Creation, Change Management, Public Speaking, Creative Strategy, Creative Ideation, Creative Thinking & Problem Solving, Operations Management, Corporate Restructuring, Advertising, Digital Advertising, Digital Strategy & Marketing, Digital Creative, Social Media, Branding, Public Relations, Web Design & Development, Application Design & Development, Information Architecture & Content Strategy, User Experience/UX Design, SEO, Google Analytics, CRM, Sports Marketing, Technical Writing, Business Requirements and Functional Specifications |
Career Journey:
2021-Present: Ford Motor Company (Dearborn, MI / Remote)
Career Achievements:
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