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Backstory
Honors
Case Studies
Websites & Apps
Executive Creative Leader
Innovative Brand Storyteller
Passionate Culture Builder
Agency + In-House Experience
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Case Studies
MEDC/Pure Michigan "Pure Sounds of Michigan" PR Campaign
Detroit Lions "One Pride" Brand Launch Campaign
"My Chevy Truck" TikTok Campaign
2021: Cadillac Super Cruise "It's Time to Let Go" Celebrity Influencer Campaign
Chevy "Master-Building the All-New Silverado" LEGO Partnership & Social Campaign
VoteForDetroit.com SXSW Campaign
"REVOLUTION: GMC HUMMER EV" Feature-Length Documentary
Chevy "Silverado ZR2 Relay" Celebrity Reveal Campaign
Chevy "Suburban's Hollywood Walk of Fame" PR Campaign
Chevy Silverado HD "Max & Al" Digital Campaign
Chevy "Trailblazing the Feed" Social Campaign
Corvette Z06 "Putting the World on Notice" Reveal Campaign
Ford Transit Trail "Van Life Lessons" Reveal Campaign
Ford Pro "The Power is Yours" Integrated Campaign
Chevy Bolt EUV "Behind the Magic" Reveal Video & Disney Partnership
GMC #WorkFromAnywhere PR Campaign
General Motors "Exhibit Zero" Virtual CES Activation & "EVerybody In" Brand Campaign
Chevy "Corvette's Destiny Achieved" Reveal Campaign
"Chevy, Player One" Snapchat Campaign
Ford Pro "A Productivity Accelerator for Your Business" Brand Launch Campaign
"Chevy Trick-or-Treat" Facebook Campaign
Chevy "The Road to Castle Silverado" Social Halloween Video
2025: Ford Pro "The Game of Fleet" Gamified Dealer Training
2020: Corvette "Rev Up Your Animal Crossing World" Gaming Integration & Social Campaign
2016: Chevy Bolt EV "Hit By a Bolt" Reveal Campaign
Corvette "Race the Ring" Interactive Instagram Story
General Motors "We See a Future" Global Employee Engagement Campaign
Chevy "Strongest Fans in Baseball" MLB Opening Day Social Campaign
Alltel Wireless "Man Cave" Integrated Brand & Viral Campaign
"Cruisin' the USA in Your Chevrolet" Virtual Woodward Dream Cruise Event
Chevy "Hotel Silverado — A Family Affair" Brand Partnership & Experiential/Social Campaign
NAVYForMoms.com Integrated Campaign & Social Community
Chevy "Silverado Games" Social Influencer Campaign
#CEFalcons Social Campaign
Detroit Lions "Defend The Den" Integrated Brand Campaign
Detroit Lions "William Clay Ford" Tribute Campaign
Chevy "The Month Most Kids Turn Sixteen" Teen Driver PR Campaign
Carhartt "Demolition" Digital Campaign
Alltel Wireless "Wireless Thugz" Social Campaign
U.S. Navy "NTE: Strike & Retrieve" Video Game & Gorgonbox Viral Campaign
Alltel Wireless "My Circle on Trial" Digital & Viral Campaign
General Motors "Who is Benjamin Stove?" Alternate Reality Game
Ford Pro "2 Sides to Every Story" Dashcam Launch Campaign
Chevy "Camaro ZL1 1LE Conquers the Ring" PR & Social Campaign
Chevy Blazer "Design That Speaks for Itself" Social Content Series
Chevy "Silverado Sounds" Social Video
Chevy In-Market Digital Redesign (Web + OLA + Rich Media)
Various Websites & Apps
Case Studies Organized by Brand
Alltel Wireless Brand/Viral Campaign
Alltel Wireless My Circle Viral Campaign
Alltel "Wireless Thugz" Social Campaign
Cadillac Celebrity Influencer Campaign
Carhartt "Demolition" Digital Campaign
#CEFalcons Social Campaign
Chevy Blazer Social Content Series
Chevy Bolt EUV Reveal Video w/ Disney
Chevy Bolt EV PR Reveal Campaign
Chevy Camaro Nürburgring PR Campaign
Chevy Halloween Facebook Campaign
Chevy Halloween Social Video
Chevy In-Market Digital Redesign
Chevy MLB Opening Day Social Campaign
Chevy Silverado HD "Max & Al" Campaign
Chevy Silverado Influencer Campaign
Chevy Silverado LEGO Social Campaign
Chevy Silverado NASCAR Campaign
Chevy "Silverado Sounds" Social Video
Chevy Silverado TikTok Campaign
Chevy Silverado ZR2 Reveal Campaign
Chevy SUVs Snapchat Campaign
Chevy Suburban Hollywood Walk of Fame
Chevy Teen Driver PR Campaign
Chevy Trailblazer Social Campaign
Chevy Virtual Dream Cruise Event
Corvette Animal Crossing Integration
Corvette C8 Mid-Engine Reveal Campaign
Corvette C8 Z06 Reveal Campaign
Corvette "Race the Ring" Instagram Story
Detroit Lions "Defend The Den" Campaign
Detroit Lions "One Pride" Brand Launch
Detroit Lions "William Clay Ford" Tribute
General Motors Employee Engagement
General Motors Virtual CES Activation
General Motors Alternate Reality Game
GMC Hummer EV Documentary
GMC #WorkFromAnywhere PR Campaign
Ford Pro Brand Launch Campaign
Ford Pro Dashcam Launch Campaign
Ford Pro Gamified Dealer Training
Ford Pro Powertrain Integrated Campaign
Ford Pro Transit Trail Reveal Campaign
"Pure Sounds of Michigan" PR Campaign
U.S. Navy Video Game & Viral Campaign
NAVYForMoms.com Social Community
VoteForDetroit.com SXSW Campaign
Websites, Apps & Interactive Projects
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