Iain's Portfolio
  • Highlights
  • Case Studies
  • Websites & Apps
  • Honors
  • Backstory

Disruptive Creative Leader.
Brand Storyteller. Content Creator.

Currently Head of Brand Creative
​and Content @ Ford Pro
​


Really long but amazing video playlist.

In the voice of Tommy Chong, "I hope you're not busy for about a month."

Some of my favorites.

2019: MEDC/Pure Michigan "Pure Sounds of Michigan" PR Campaign
2021: "My Chevy Truck" TikTok Campaign ft. BRELAND
2021: Cadillac "It's Time to Let Go" PR, Social & Influencer Campaign ft. Sofia Vergara, The Jonas Brothers, Tiffany Haddish, Joe Manganiello, Stephen "tWitch" Boss & Allison Holker
2021: Chevrolet "Silverado ZR2 Relay" Reveal Campaign ft. Chris Pratt, Chase Elliott, BRELAND & Michele Tafoya
2019: Chevrolet "Master-Building the All-New Silverado" Social Campaign
2021: General Motors "Exhibit Zero" Virtual CES Activation & "EVerybody In" Brand Campaign
2022: "REVOLUTION: GMC HUMMER EV" Feature-Length Documentary
2019: Chevrolet "Suburban's Hollywood Walk of Fame" PR Campaign
2021: Chevrolet "Putting the World on Notice" Corvette Z06 Reveal Campaign
2022: Ford Pro "Van Life Lessons" Transit Trail Reveal Campaign
2020: Chevrolet "Trailblazing the Feed" Social Campaign
2021: Chevrolet "Behind the Magic" Bolt EUV Reveal Video w/ Disney
2019: Chevrolet "Corvette's Destiny Achieved" PR Reveal Campaign
2021: GMC #WorkFromAnywhere PR Campaign
2019: "Chevy, Player One" Snapchat Campaign
2020: Corvette "Rev Up Your Animal Crossing World" Gaming/Social Campaign
2018: "Chevy Trick-or-Treat" Facebook Campaign
2018: General Motors "We See a Future" Employee Engagement Campaign
2020: "Cruisin' the USA in Your Chevrolet" Virtual Event
2022: Ford Pro "Productivity Accelerator" Brand Campaign
2019: Chevrolet "Strongest Fans in Baseball" MLB Social Campaign
2020: Corvette "Race the Ring" Instagram Story
2020: Chevrolet "The Road to Castle Silverado" Social Halloween Video
2019: Chevrolet "Hotel Silverado — A Family Affair" Experiential/Social Campaign
2018: Chevrolet "Silverado Games" Influencer Campaign ft. Paul Rabil
2019: Chevrolet "Silverado Sounds" Social Video
2016: Chevrolet "Hit By a Bolt" Bolt EV PR Reveal Campaign
2016: Chevrolet "The Month Most Kids Turn Sixteen" Teen Driver PR Campaign
2017: Chevrolet "Camaro ZL1 1LE Conquers the Ring" PR & Social Campaign
2019: Chevrolet Blazer "Design That Speaks for Itself" Social Content Series
2013: VoteForDetroit.com SXSW Campaign
2010: Chevy Silverado HD "Max & Al" Digital Campaign
2013: Detroit Lions "One Pride" Integrated Brand Campaign
2013: #CEFalcons Social Campaign
2007: Alltel Wireless "Man Cave" Integrated Brand Campaign
2008: NAVYForMoms.com Social Community
2014: Detroit Lions "Defend The Den" Integrated Brand Campaign
2008: Carhartt "Demolition" Digital Campaign
2007: Alltel Wireless "Wireless Thugz" Social Campaign
2006: General Motors "Who is Benjamin Stove?" Alternate Reality Game
2009: Chevy In-Market Digital Redesign
2005: U.S. Navy "Gorgonbox" Viral Campaign & Video Game
2014: Detroit Lions "William Clay Ford" Tribute
2006: Alltel Wireless "My Circle on Trial" Viral Campaign
Various Websites & Apps

  • "Pure Sounds of Michigan" PR Campaign
  • "Silverado ZR2 Relay" Reveal Campaign
  • GMC Hummer EV Documentary
  • Ford Pro "Van Life Lessons" Reveal
  • Mid-Engine Corvette Reveal Campaign
  • Corvette Animal Crossing Integration
  • Chevy Virtual Dream Cruise Event
  • Corvette "Race the Ring" Instagram Story
  • "Silverado Games" Influencer Campaign
  • Chevy Teen Driver PR Campaign
  • VoteForDetroit.com SXSW Campaign
  • #CEFalcons Social Campaign
  • Detroit Lions "Defend The Den" Campaign
  • GM "Who is Benjamin Stove?" ARG
  • Detroit Lions "William Clay Ford" Tribute
  • "My Chevy Truck" TikTok Campaign
  • Chevy Silverado LEGO Social Campaign
  • Suburban's Hollywood Walk of Fame
  • "Trailblazing the Feed" Social Campaign
  • GMC #WorkFromAnywhere PR Campaign
  • Chevy Halloween Facebook Campaign
  • Ford Pro Brand Launch Campaign
  • Chevy Social Halloween Video
  • Chevy "Silverado Sounds" Social Video
  • "Camaro Conquers the Ring" PR Campaign
  • Chevy Silverado HD "Max & Al" Campaign
  • Alltel Wireless "Man Cave" Campaign
  • Carhartt "Demolition" Digital Campaign
  • Chevy In-Market Digital Redesign
  • Alltel "My Circle on Trial" Viral Campaign
  • Cadillac Super Cruise Influencer Campaign
  • General Motors Virtual CES Activation
  • Corvette Z06 PR Reveal Campaign
  • Bolt EUV Reveal Video w/ Disney
  • Chevy SUV Snapchat Campaign
  • General Motors Employee Engagement
  • Chevy MLB Opening Day Social Campaign
  • "Hotel Silverado" NASCAR Campaign
  • Bolt EV PR Reveal Campaign
  • Chevy Blazer Social Content Series
  • Detroit Lions "One Pride" Brand Campaign
  • NAVYForMoms.com Social Community
  • Alltel "Wireless Thugz" Social Campaign
  • U.S. Navy "Gorgonbox" Viral Campaign
  • Various Websites and Apps

If you wait for the assignment, you're already too late.


HIGHLIGHTS

CASE STUDIES

WEBSITES & APPS

HONORS

BACKSTORY

Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume