| Campaign Overview |
Truck wars are usually all about claims and stats, but with the All-New Silverado, we wanted to show that this truck is for everyone. The television launch brought this to life using lyrics from the 1970s hit, Little Bit Country, Little Bit Rock ’N Roll. For social media, we recreated the song entirely using sounds from the truck and its environment, turning everyday truck activity into music. This complementary piece extended the broadcast campaign’s story in a unique, playful way, generating 12.4 million views in the first 24 hours.
Credits:
- Creative Leadership: Iain Lanivich
- Copywriter: Tommy Simon
- Jr. Art Director: Kirby
- Sr. Producer: Tom Shea
- Production: General Public Detroit
- Director: Nathanael Sherfield
- Post-Production: Hiatus
- Editor: Shane Patrick Ford
- Composer: David Chapdelaine
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