2018: “Chevy Trick-or-Treat” Halloween Facebook Campaign

10/31/2018

Our Facebook followers were probably thinking “not another generic holiday post”—and they were right. It wasn’t. We introduced the first virtual trick-or-treat experience, converting all six Chevrolet Facebook channels (@Chevrolet, @ChevyTrucks, @Corvette, @ChevroletCamaro, @ChevroletCruze, and @ChevroletElectric) into one interactive neighborhood. Instead of a standard post, we leveraged the American tradition of Halloween to deliver a unique, engaging experience.

The campaign generated 551,000+ organic impressions across channels with a 95% video completion rate—all without paid media. Twenty-five fans received real Chevy gifts, featured in the campaign's garages. On a day that typically underperforms in social, these results were more of a treat than a trick.

Awards:

11/2019: The Drum Social Buzz Awards – Finalist: Most Innovative Use of Social
04/2019: Shorty Awards – Winner: Facebook
12/2019: The D Show (Adcraft Detroit) – Shortlist: Digital