For over a year, professionals were still working from home and experiencing burnout—67% reported it had worsened during the pandemic, and 53% said they were working longer hours, making it harder to unplug. By June 24, 2021, National #WorkFromHome Day felt irrelevant.
GMC seized the opportunity to turn the day into #WorkFromAnywhere Week. With off-road capabilities and built-in Wi-Fi hotspots, GMC offered free in-vehicle data for existing customers, encouraging them to get out, explore, and share their most scenic office spaces—transforming the concept of work from home into work anywhere.
GMC seized the opportunity to turn the day into #WorkFromAnywhere Week. With off-road capabilities and built-in Wi-Fi hotspots, GMC offered free in-vehicle data for existing customers, encouraging them to get out, explore, and share their most scenic office spaces—transforming the concept of work from home into work anywhere.
Campaign Launch Video
Product Promos
GMC Yukon AT4 :15
GMC Sierra AT4 :15
Product & Lifestyle Photography
Infographic
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Art Director: Tim Rocklage
- Copywriter: Anna Jacobs
- Executive Producer: Chris Coole
- Production: We The People
- Director: Nathanael Sherfield
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