Released in conjunction with National Video Games Day, we utilized exciting footage from behind the wheel of the Corvette taking on one of the world’s most renowned tracks – “The Ring” in Nürburgring, Germany – and transformed it into an immersive experience. In the familiar style of popular racing games of the 80s and 90s, we designed a game that challenged viewers to complete a lap in the Corvette. Turning the limited interactivity of Instagram Stories to our advantage, we harnessed the repetitive tapping of mobile gaming, using animated icons to alert the viewer when an action was approaching. The game was intentionally made challenging to spark the competitive spirit of gamers and keep them playing until they finished a lap.
Awards:
Awards:
- 06/2021: The One Show – Shortlist: Social Media / Active Engagement & Call To Action
- 05/2021: Shorty Awards – Finalist: Strategy & Engagement / Gamification
- 05/2021: Shorty Awards – Finalist: Video by Platform / Instagram Stories
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Copywriter: Tommy Simon
- Art Director: Paige Rosas
- Editor: Zen Grey
- Motion Graphics/Animation: Pluto
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