To celebrate National Video Games Day, we transformed real Corvette performance into a nostalgia-fueled, interactive racing experience on Instagram Stories. Using thrilling behind-the-wheel footage from “The Ring” in Nürburgring, Germany, we reimagined the lap in the style of classic 80s and 90s arcade racers—but built entirely within the limited mechanics of Instagram.
Because Instagram Stories only allows tap-based interactivity, we turned that constraint into our creative advantage by designing a tap-to-drive mini-game. Animated on-screen icons cued players when to accelerate, brake, or turn, mimicking the rhythm of old-school mobile and handheld racing games. The difficulty was intentional—built to ignite the competitive spirit of gamers and keep them replaying until they completed a full lap.
The result was an unexpected, platform-native experience that blended performance driving, gaming culture, and interactive storytelling, all through Corvette’s point of view.
Awards:
Because Instagram Stories only allows tap-based interactivity, we turned that constraint into our creative advantage by designing a tap-to-drive mini-game. Animated on-screen icons cued players when to accelerate, brake, or turn, mimicking the rhythm of old-school mobile and handheld racing games. The difficulty was intentional—built to ignite the competitive spirit of gamers and keep them replaying until they completed a full lap.
The result was an unexpected, platform-native experience that blended performance driving, gaming culture, and interactive storytelling, all through Corvette’s point of view.
Awards:
- 06/2021: The One Show – Shortlist: Social Media / Active Engagement & Call To Action
- 05/2021: Shorty Awards – Finalist: Strategy & Engagement / Gamification
- 05/2021: Shorty Awards – Finalist: Video by Platform / Instagram Stories
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Copywriter: Tommy Simon
- Art Director: Paige Rosas
- Editor: Zen Grey
- Motion Graphics/Animation: Pluto
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