With the pandemic preventing Detroit’s iconic Woodward Dream Cruise event from taking place, we had to find a digital alternative where fans and enthusiasts of all ages could come to celebrate the brand’s history. So, we created Cruisin’ the USA in Your Chevrolet — a week-long virtual celebration of vehicles past and present. It featured daily videos, walkarounds of iconic vehicles and activities for fans of all ages. The virtual event played out across social media and earned channels. See the press release.
Event Poster
Day 1: The Origins and Innovations of Chevrolet
Day 2: Chevy's Most Iconic Designs
Day 3: The Proud Truck Tradition
Day 4: The Peak of Performance
Day 5: Team Chevy — A Culture of Winning
Day 6: Chevy's Heritage — A Fan Celebration
Employee Custom Vehicle Walkarounds
1970 Monte Carlo
1979 Camaro Z28
Credits:
- Creative Leadership, Interviews and Scriptwriting: Iain Lanivich
- Creative Directors: Tony Kause, Rob Hendrickson
- Copywriters: Tommy Simon, Nate Paulson, Leslie Kerimidas
- Art Director: Paige Rosas
- Designer: Jacob Rosenburg
- Sr. Producer: Tom Shea
- Director: Christian Lathers
- Editing/Motion Graphics: Cutters Studio
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