"The 2023 Ford Transit Trail Could Become the Camper Van of Your Adventurous Dreams."
- MotorTrend
We knew most van lifers try to save time and money by customizing their vehicles themselves. That works fine for interior finishes — but lifting a van for bigger tires or cutting a hole in the roof for a fan can create major problems. From disrupting safety sensors and camera calibrations to voiding warranty repairs, DIY modifications often introduce risks that new adventurers never anticipate.
With the Transit Trail, our engineers handled the hard stuff so customers could focus on the fun stuff. So for the reveal campaign, we put those real van-lifer insights front and center. The result was a fully integrated launch across paid, owned, and earned channels, brought to life through close collaboration with teams and agency partners across the Ford ecosystem.
With the Transit Trail, our engineers handled the hard stuff so customers could focus on the fun stuff. So for the reveal campaign, we put those real van-lifer insights front and center. The result was a fully integrated launch across paid, owned, and earned channels, brought to life through close collaboration with teams and agency partners across the Ford ecosystem.
Launch Video
Teaser
Photography
Credits:
- Ford Creative Leadership: Iain Lanivich & Tony Kause
- Lead Agency: VaynerMedia
- Creative Direction: Brian Chin
- Art Direction: Kyle Janisch
- Copywriting: Nick Novich
- Producer: Paul Rubin
- Production: Localboy
- Post-Production: Reprise Post
- Photography: Josh Scott
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