"Animal Crossings: New Horizons Adds Chevy Corvette-Themed DLC."
- MotorTrend
In March 2020, Nintendo released Animal Crossing New Horizons, and due to the pandemic, it became the biggest single game launch in Nintendo Switch history. As an added bonus, the game was open to brand engagement without a formal partnership. Always looking for ways to insert our brand into popular conversation, we quickly created and released a series of Corvette-themed items for players to download and add to their virtual world. The items were made available via Pinterest, a popular place for Animal Crossing content, and promoted across Facebook, Twitter and Instagram. As the first automotive brand to utilize the Animal Crossing platform, we received a number of earned media coverage crediting our team with creativity and the nimble pace required to create the items and the content.
Awards
Awards
- 06/2021: The D Show (Adcraft Detroit) – Shortlist: Digital / Game
Case Study Video
Launch Post
Rev up your #AnimalCrossing world with the ultimate 2020 #Corvette haven, complete with enough posters, gear and designs to excite even the most storied fans. Download these items at https://t.co/8WMOuhGbtI and don't forget to share with us what you did. pic.twitter.com/fSfcPG4pyg
— Chevrolet (@chevrolet) June 16, 2020
Credits
- Creative Leadership: Iain Lanivich
- Sr. Art Directors: Kirby & Cleveland Thrasher
- Sr. Copywriter: Tommy Simon
- Editor: Zen Grey
RSS Feed