Chevrolet, in partnership with the American Cancer Society, wanted to give a worthy recipient a once-in-a-lifetime experience: camping trackside at NASCAR’s world-famous Daytona 500 in a new Chevy Silverado. Introducing Hotel Silverado. Our role was to surprise the recipient, document their journey, and create a short film to share as a way to inspire others struggling with cancer.
Awards
Awards
- 11/2019: Shorty Social Good Awards – Finalist: Automotive
Campaign Video
| Campaign Overview |
Creating Customers for Life
Credits:
Hotel Silverado concept by Commonwealth//McCann.
Hotel Silverado concept by Commonwealth//McCann.
- Creative Leadership, Scriptwriter and Interviewer: Iain Lanivich
- Sr. Producer & Editor: Tom Shea
- Creative Directors: Tony Kause & Rob Hendrickson
- Sr. Art Director: Tom Kiefer
- Copywriter: Kelsey Webster
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