Chevrolet, in partnership with the American Cancer Society, wanted to give a deserving fan and their friends and family a once-in-a-lifetime experience: camping trackside at NASCAR’s world-famous Daytona 500 in a brand-new Chevy Silverado. Introducing Hotel Silverado. Our team surprised the recipient, documented their journey, and produced a short film designed to inspire others facing cancer.
Awards:
Awards:
- 11/2019: Shorty Social Good Awards – Finalist: Automotive
Campaign Video
| Campaign Overview |
Creating Customers for Life
Credits:
In collaboration with American Cancer Society.
In collaboration with American Cancer Society.
- Concept by Commonwealth//McCann
- Creative Leadership, Scriptwriter and Interviewer: Iain Lanivich
- Sr. Producer & Editor: Tom Shea
- Creative Directors: Tony Kause & Rob Hendrickson
- Sr. Art Director: Tom Kiefer
- Copywriter: Kelsey Webster
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