Iain's Portfolio
  • Highlights
  • Case Studies
  • Websites & Apps
  • Honors
  • Backstory

2021: Chevrolet "Behind the Magic" Bolt EUV Reveal Video w/ Disney

2/14/2021

 
Picture
Chevy had already commited to a Disney-produced television commercial that would provide viewers with a first look at the family-oriented, all-electric Bolt EUV. The spot would air during the season premiere of American Idol. But COVID quarantine was still in effect, so the Chevy PR team needed a longform video that could provide journalists and fans with a more in-depth breakdown of the vehicle. Our solution was simple: do what Disney always does when they make a film -- produce a behind the scenes making of the film that juxtaposes the storytellers with the technology teams. So, we broke down every scene of the commercial to further discuss the highlighted features, juxtaposing the creators of the commercial with the creators of the vehicle. Enjoy!

The 14-Minute Reveal Video


Credits:
In collaboration with Disney.
  • Creative Leadership: Iain Lanivich
  • Group Creative Director: Tony Kause
  • CD/Art Director: Joe Gielniak
  • Copywriter: Erin Townsend
  • Art Director: Paige Rosas
  • Producer: Nate Kostegian
  • Influencer: Nick Cho
  • Production/Post-Production: MOCEAN Los Angeles

Comments are closed.

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 23 years of experience.

    VIEW PLAYLIST

    Categories

    All
    Alltel Wireless
    Apparel
    Audio
    Cadillac
    Carhartt
    Celebrities
    Chevrolet
    Conferences
    Content
    Detroit
    Detroit Lions
    Digital/Social
    Employee Engagement
    Experiential/Viral
    Ford Pro
    General Motors
    GMC
    Influencer
    Integrated Brand Campaigns
    Mobile
    Print/Graphics
    Public Relations
    Pure Michigan
    U.S. Navy
    Videos

    Archives

    November 2022
    March 2022
    January 2022
    October 2021
    September 2021
    June 2021
    March 2021
    February 2021
    January 2021
    October 2020
    September 2020
    August 2020
    June 2020
    December 2019
    October 2019
    July 2019
    May 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    June 2017
    December 2016
    August 2016
    September 2014
    August 2014
    August 2013
    July 2013
    March 2013
    November 2010
    June 2009
    June 2008
    February 2008
    August 2007
    June 2006
    January 2006
    June 2005

    RSS Feed

HIGHLIGHTS

CASE STUDIES

WEBSITES & APPS

HONORS

BACKSTORY

Iain Lanivich  |  Executive Creative Director  |  [email protected]  | View Resume