Chevy had already committed to a Disney-produced television commercial that would give viewers a first look at the family-oriented, all-electric Bolt EUV, airing during the season premiere of American Idol. With COVID quarantine still in effect, the Chevy PR team needed a long-form video that could provide journalists and fans with a more in-depth look at the vehicle.
Our solution was simple: take a page from Disney’s playbook. We produced a behind-the-scenes “making-of” film, hosted by family social influencer Nick Cho, that juxtaposed the storytellers behind the commercial with the technology teams behind the vehicle. Every scene of the commercial was broken down to highlight key features, providing context and storytelling while showcasing the innovation and care that went into the Bolt EUV. Portions of the film were shot on-location at Epcot Center, Disney World, adding a magical and immersive dimension to the reveal.
Our solution was simple: take a page from Disney’s playbook. We produced a behind-the-scenes “making-of” film, hosted by family social influencer Nick Cho, that juxtaposed the storytellers behind the commercial with the technology teams behind the vehicle. Every scene of the commercial was broken down to highlight key features, providing context and storytelling while showcasing the innovation and care that went into the Bolt EUV. Portions of the film were shot on-location at Epcot Center, Disney World, adding a magical and immersive dimension to the reveal.
The 14-Minute Reveal Video
Credits:
In collaboration with Disney.
In collaboration with Disney.
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- CD/Art Director: Joe Gielniak
- Copywriter: Erin Townsend
- Art Director: Paige Rosas
- Producer: Nate Kostegian
- Influencer: Nick Cho
- Production/Post-Production: MOCEAN Los Angeles
RSS Feed