With the launch of the strongest, most advanced Silverado ever, we needed to create something totally out of left field to continue to build the storied relationship. Introducing the strongest, most advanced crowd meter ever. Playing off of the well-known crowd meter at stadiums that gauge how loud fans are, we created a social media campaign that used hashtag data in a new way. In collaboration with MLB and its teams, we tallied fans using official team hashtags to determine who had the strongest fans in baseball. Overall, our posts received over 1.2 million organic impressions.
Awards
Associated with Weber Shandwick, in collaboration with MLB
Awards
Associated with Weber Shandwick, in collaboration with MLB
- 12/2019: The D Show (Adcraft Detroit) – Shortlist: Digital
Case Study Video
| Campaign Overview |
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Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Producer: Tom Shea
- Sr. Copywriter: Tommy Simon
- Producer: Cassie Kline
- Art Director: Kirby
- Platform Strategy: Danny Olson & Benjie Klein
- Workhorse: Nikki Mikolon
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