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2019 Chevrolet Blazer "Design That Speaks for Itself" Social Content Series

5/2/2019

 
Campaign Overview
File Size: 810 kb
File Type: pdf
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With a design that speaks for itself, the All-New Chevy Blazer needed a confident, unexpected entrance into the automotive world, while cutting through the clutter in social media. Leaning into the Blazer’s edgy persona, we created a bold brand statement using fast-paced motion graphics and custom music compositions, delivering thumb-stopping, short-form content that showcased the vehicle’s distinctive design.

Credits:
  • Creative Leadership: Iain Lanivich
  • Group Creative Director: Tony Kause
  • Art Director: Lorenza Centi
  • Copywriter: Kelsey Webster
  • Producer: Tom Shea

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    About

    Iain Lanivich is an award–winning executive creative director and brand storyteller with over 25 years of experience.

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Iain Lanivich  |  Executive Creative Leader  |  [email protected]  |  View Resume  |  View LinkedIn​  |  View Indeed