When asked to launch the All-New Chevy Trailblazer, we knew we had a vehicle that was great for urban and rural adventures. Combine this with a target audience that loves to share their experiences on social media, the result, a series of platform-specific videos showing a Trailblazer blazing its own trail through social media feeds. Content was tailored for two unique trims (ACTIV=off-road/adventure, RS=city/sporty) using an overhead view to highlight its two-tone styling with custom executions created for Instagram, Instagram Stories, Twitter and Pinterest; even incorporating the trendy dark mode for RS and light mode for ACTIV.
Awards:
Awards:
- 06/2021: The One Show – Shortlist: Mobile / Mobile-First Video Under 15 Seconds
- 06/2021: The D Show (Adcraft Detroit) – Finalist/Silver: Mobile
- 05/2021: Webby Awards – Honoree: Social/Best Use of Video
- 05/2021: Shorty Awards – Finalist: Industry / Auto
- 05/2021: Shorty Awards – Finalist: Content & Media / Video
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Copywriter: Tommy Simon
- Art Director: Kirby
- Producer: Casey Hampson
- Production/CGI: Pluto
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