For the launch of the All-New Chevy Trailblazer, we wanted to showcase a vehicle equally at home on urban streets and off-road adventures. With a target audience eager to share their experiences on social media, we developed a series of platform-specific videos that let the Trailblazer blaze its own trail through feeds.
Content was tailored to two distinct trims — ACTIV for off-road/adventure and RS for city/sporty — using overhead perspectives to highlight the two-tone styling. Custom executions were created for Instagram, Instagram Stories, Twitter, and Pinterest, even incorporating trendy dark mode for RS and light mode for ACTIV, ensuring each piece resonated with its intended audience.
Awards:
Content was tailored to two distinct trims — ACTIV for off-road/adventure and RS for city/sporty — using overhead perspectives to highlight the two-tone styling. Custom executions were created for Instagram, Instagram Stories, Twitter, and Pinterest, even incorporating trendy dark mode for RS and light mode for ACTIV, ensuring each piece resonated with its intended audience.
Awards:
- 06/2021: The One Show – Shortlist: Mobile / Mobile-First Video Under 15 Seconds
- 06/2021: The D Show (Adcraft Detroit) – Finalist/Silver: Mobile
- 05/2021: Webby Awards – Honoree: Social/Best Use of Video
- 05/2021: Shorty Awards – Finalist: Industry / Auto
- 05/2021: Shorty Awards – Finalist: Content & Media / Video
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Copywriter: Tommy Simon
- Art Director: Kirby
- Producer: Casey Hampson
- Production/CGI: Pluto
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