Ford Pro is a business unit within Ford Motor Company dedicated to helping commercial customers of all sizes electrify their fleets, boost productivity through software solutions and lower total cost of ownership. When I first started at Ford, there wasn't even an approved logo design. I've been involved in every aspect of bringing this brand to life. When you're a startup that needs a boost, you go to an incubator, but when you're an established business that needs to take your company next level you go to an accelerator. For commercial fleets, that is what Ford Pro is, "A productivity accelerator for your business."
"We Got You" Brand Launch Video
The purpose of this video was to help viewers understand what Ford Pro is and offers. It has been used to kickoff every speech by CEO, Ted Cannis, serves as an overview in awareness communications, and a variety of cutdowns were used in paid advertising. See press release.
"Farming Electrified" Sonoma Winegrowers Partnership Video
This video was used to accompany Ford Pro's year-long partnership with the Sonoma County Winegrowers, in order to help them start their transition to an electric fleet. See press release.
"Ready to Work" E-Transit Launch Video
This video accompanied the media release to announce the formal launch of the 2022 E-Transit, Ford's first all-electric commercial vehicle. See press release. Production by We The People; Director: Nathanael Sherfield.
"This is Ford Pro" Executive Leadership Longform Video
Shot in the style of an IPO video, This is Ford Pro shares a complete story behind the purpose and vision behind Ford Pro, as told by its executive leadership team. Each of its six chapters leads with a customer vignette to setup the challenge that Ford Pro provides solutions for. This video was used for Investor Relations, Employee Engagement, Employee Onboarding and various cutdowns across other forms of media. Concept and production by Civic Entertainment Group.
Photography
Over 150 photos across all Ford Pro lines of business were used across all channels and events.
Photograhy by Brian Doben.
Photograhy by Brian Doben.
Creative Credits:
- Ford Creative Leadership: Iain Lanivich
- Creative Direction: Nathalie Brown (VMLY&R)
- Copywriting: Tom Adams (VMLY&R)
- Art Direction: Tony Calcao (VMLY&R)
RSS Feed