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#CEFalcons Social Campaign

3/1/2013

 
Picture
After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Lowe Campbell Ewald—right in front of our security camera. Knowing we had a great story just waiting to hatch, we amplified the National-Geographic-meets-Modern-Family reality show for the world by launching a social media campaign called #CEFalcons.

Using a Tumblr, a meme generator, and a Livestream video feed, thousands of people tuned into the lives of our new office mates in a matter of days. People who never watched birds became interested. Elementary school teachers referenced the site in their lessons. People as close as the floor below, and as far as New Zealand formed a community over 237,000 strong, united by one thing we all have in common—family.

And no marketing strategy, no matter how well planned, could’ve predicted that.

Campaign Highlights & Awards:
  • 237,000 Visitors across 103 countries
  • Heavy press, blog mentions and social media activity from FastCompany, Adweek, Huffington Post, National Geographic, Business Insider, and various television and media networks/publications
  • 2014 Internet Advertising Competition (IAC) Awards; Best Social Media Campaign
  • 2014 DMAD Target Awards; 3rd Place Integrated Campaign
  • 2013 The D Show Awards (Detroit); Best of Social Media
VISIT THE LIVE SITE

Campaign Overview

Web & Social Tools
CEFalcons.com Tumblr
CEFalcons.com Tumblr
(click for full site)
Livestream (Live Camera Feed)
Livestream (Live Camera Feed)
The Final Post (Rest in Peace)
The Final Post
MemeGenerator.net
MemeGenerator.net

Memes
Picture
Picture
Picture
Picture
Picture
Picture

Live Banding Event
Livestream Event Broadcast
Picture
Picture

Fan Engagement
fans gathered to watch Amelia fledge
fans gathered to watch Amelia fledge
naming contest prize back<br />(donated by National Geographic)
naming contest prize back
(donated by National Geographic)

Media & Press
See all press listings.
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    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume