The All-New 2019 Chevrolet Silverado was on its way, and while it dominated marketing efforts, selling the remaining 2018 Silverados became a top priority. The challenge: traditional pickup truck audiences already knew the product and had either made up their minds or were waiting for the new model. We needed to reach a fresh, engaged audience.
Enter Silverado Games. The concept reimagined popular games--Skee-ball and Cornhole—to showcase different aspects of the truck while giving Paul Rabil, the biggest name in lacrosse, a chance to add a new spin on his skills. Each game highlighted unique truck features in a fun, competitive format, creating content that was both entertaining and product-driven.
Awards:
Enter Silverado Games. The concept reimagined popular games--Skee-ball and Cornhole—to showcase different aspects of the truck while giving Paul Rabil, the biggest name in lacrosse, a chance to add a new spin on his skills. Each game highlighted unique truck features in a fun, competitive format, creating content that was both entertaining and product-driven.
Awards:
- 12/2019: The D Show (Adcraft Detroit) – Shortlist: Digital
Case Study Video
| Campaign Overview |
Influencer Videos
Silverado Games: Skee-ball Edition
Silverado Games: Cornhole Edition
Making the Silverado Games with Paul Rabil
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- ACD/Art Director: Dan Willey
- Sr. Producer: Tom Shea
- Art Director: Kirby
- Copywriter: Sara Lepley
- Platform Strategy: Danny Olson & Benjie Klein
- Production: Red Summit
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