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2018: Chevy “Silverado Games” Influencer Campaign ft. Paul Rabil

12/19/2018

 
Picture
The All-New 2019 Chevrolet Silverado was on its way, and we knew that product would take over all marketing, so selling the remaining 2018 Silverados became top priority. The problem was that typical pickup truck audiences already knew the product and had either made up their mind or were waiting for the new one. We needed to reach a new audience.

Introducing Silverado Games. The idea was to rethink popular games in ways that showed off the truck. To execute this, we decided to find an online influencer who would not only play the games, but make for an interesting contender to watch. So we found Paul Rabil, the biggest name in lacrosse (also the fastest growing sport in the country).

Awards
  • 12/2019: The D Show (Adcraft Detroit) – Shortlist: Digital​

Case Study Video

Campaign Overview
File Size: 721 kb
File Type: pdf
Download File


The Games

Silverado Skee-ball
Silverado Cornhole
Behind the Scenes

Credits: 
  • Creative Leadership: Iain Lanivich
  • Group Creative Director: Tony Kause
  • ACD/Art Director: Dan Willey
  • Sr. Producer: Tom Shea
  • Art Director: Kirby
  • Copywriter: Sara Lepley
  • Platform Strategy: Danny Olson & Benjie Klein
  • Production: Red Summit

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume