Iain's Portfolio
  • Highlights
  • Case Studies
  • Websites & Apps
  • Honors
  • Backstory

2022 Ford Pro "Productivity Accelerator" Brand Campaign

1/26/2022

 
Picture
Ford Pro is a business unit within Ford Motor Company dedicated to helping commercial customers of all sizes electrify their fleets, boost productivity through software solutions and lower total cost of ownership. When I first started at Ford, there wasn't even an approved logo design. I've been involved in every aspect of bringing this brand to life. When you're a startup that needs a boost, you go to an incubator, but when you're an established business that needs to take your company next level you go to an accelerator. For commercial fleets, that is what Ford Pro is, "A productivity accelerator for your business."

"We Got You" Brand Launch Video

The purpose of this video was to help viewers understand what Ford Pro is and offers. It has been used to kickoff every speech by CEO, Ted Cannis, serves as an overview in awareness communications, and a variety of cutdowns were used in paid advertising. See press release.

"Farming Electrified" Sonoma Winegrowers Partnership Video

This video was used to accompany Ford Pro's year-long partnership with the Sonoma County Winegrowers, in order to help them start their transition to an electric fleet. See press release.

"Ready to Work" E-Transit Launch Video

This video accompanied the media release to announce the formal launch of the 2022 E-Transit, Ford's first all-electric commercial vehicle. See press release. Production by We The People; Director: Nathanael Sherfield.

"This is Ford Pro" Executive Leadership Longform Video

Shot in the style of an IPO video, This is Ford Pro shares a complete story behind the purpose and vision behind Ford Pro, as told by its executive leadership team. Each of its six chapters leads with a customer vignette to setup the challenge that Ford Pro provides solutions for. This video was used for Investor Relations, Employee Engagement, Employee Onboarding and various cutdowns across other forms of media. Concept and production by Civic Entertainment Group.

Print

Picture

Photography

Over 150 photos across all Ford Pro lines of business were used across all channels and events.
Photograhy by Brian Doben.

Creative Credits:
  • Ford Creative Leadership: Iain Lanivich
  • Creative Direction: Nathalie Brown (VMLY&R)
  • Copywriting: Tom Adams (VMLY&R)
  • Art Direction: Tony Calcao (VMLY&R)
<<Previous

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

    VIEW PLAYLIST

    Categories

    All
    Alltel Wireless
    Apparel
    Audio
    Cadillac
    Carhartt
    Celebrities
    Chevrolet
    Conferences
    Content
    Detroit
    Detroit Lions
    Digital/Social
    Employee Engagement
    Experiential/Viral
    Ford Pro
    General Motors
    GMC
    Influencer
    Integrated Brand Campaigns
    Mobile
    Print/Graphics
    Public Relations
    Pure Michigan
    U.S. Navy
    Videos

    Archives

    November 2022
    March 2022
    January 2022
    October 2021
    September 2021
    June 2021
    March 2021
    February 2021
    January 2021
    October 2020
    September 2020
    August 2020
    June 2020
    December 2019
    October 2019
    July 2019
    May 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    June 2017
    December 2016
    August 2016
    September 2014
    August 2014
    August 2013
    July 2013
    March 2013
    November 2010
    June 2009
    June 2008
    February 2008
    August 2007
    June 2006
    January 2006
    June 2005

    RSS Feed

HIGHLIGHTS

CASE STUDIES

WEBSITES & APPS

HONORS

BACKSTORY

Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume