Iain's Portfolio
  • Highlights
  • Case Studies
  • Websites & Apps
  • Honors
  • Backstory

2021 Chevrolet "Putting the World on Notice" Corvette Z06 Reveal

10/26/2021

 
Picture
"The Corvette Z06 Has Arrived and It's Insane."
- Gear Patrol

It doesn’t get much more epic than a client asking you to reveal America’s supercar, the All-New Corvette Z06, the highest horsepower, naturally aspirated V8 in automotive history. A historic product like this required an equally historic approach to storytelling. We created a twenty-six-minute docudrama film experience that combined cinematic vignettes of the Z06 in action with documentary-style interviews of well-known Corvette fans and the passionate team members who made it a reality. And, like with any premium film, we made a trailer that aired during game one of the World Series. All of this was led by a buzz-inducing, pre-reveal teaser campaign with original content that led news coverage and strategic influencer activations that engaged our target audience. See the press release.

Awards:
  • 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Branded Entertainment
  • 05/2022: PRWeek Brand Film Awards – Winner/Gold: Automotive
  • 05/2022: PRWeek Brand Film Awards – Shortlist: Cinematography

Case Study Video


The 26-Minute Documentary / Reveal Film

Featuring Devin Booker and Emelia Hartford. See IMDB entry.

World Series Commercial / Film Trailer


Teasers

7/19/21 Pt. 1: "Crank It Up"
(confirmed the Z06 would feature a flat-plane crankshaft via engine audio)
8/20/21 Pt. 2: "Save the Date"
(confirmed reveal date and showed camo'd car; timed with 24 Hours of Le Mans)
10/20/21 Pt. 3: "Tune In"
(confirmed reveal details) 

Creative Credits:
  • Creative Leadership: Iain Lanivich (NOTE: left the agency just prior to release)
  • Group Creative Director: Tony Kause
  • ACD/Copywriter: Tommy Simon
  • Sr. Art Director: Kirby
  • Sr. Producer: Nate Kostegian
  • Production: Porch House Pictures, Cutters (first teaser)
  • Directors: Andrew Schneider, Lukas Dong
<<Previous

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

    VIEW PLAYLIST

    Categories

    All
    Alltel Wireless
    Apparel
    Audio
    Cadillac
    Carhartt
    Celebrities
    Chevrolet
    Conferences
    Content
    Detroit
    Detroit Lions
    Digital/Social
    Employee Engagement
    Experiential/Viral
    Ford Pro
    General Motors
    GMC
    Influencer
    Integrated Brand Campaigns
    Mobile
    Print/Graphics
    Public Relations
    Pure Michigan
    U.S. Navy
    Videos

    Archives

    November 2022
    March 2022
    January 2022
    October 2021
    September 2021
    June 2021
    March 2021
    February 2021
    January 2021
    October 2020
    September 2020
    August 2020
    June 2020
    December 2019
    October 2019
    July 2019
    May 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    June 2017
    December 2016
    August 2016
    September 2014
    August 2014
    August 2013
    July 2013
    March 2013
    November 2010
    June 2009
    June 2008
    February 2008
    August 2007
    June 2006
    January 2006
    June 2005

    RSS Feed

HIGHLIGHTS

CASE STUDIES

WEBSITES & APPS

HONORS

BACKSTORY

Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume