Revealing America’s supercar — the All-New Corvette Z06, home to the most powerful naturally aspirated V8 in automotive history — demanded an approach as iconic as the vehicle itself. To honor that legacy, we created a twenty-six-minute docudrama that blended cinematic driving vignettes with documentary-style interviews featuring Corvette superfans and the passionate team behind the Z06. And, just like any premium film, we built anticipation with a theatrical trailer that aired during Game 1 of the World Series. The launch was fueled by a buzz-driving pre-reveal campaign, original content that dominated news cycles, and strategic influencer activations that ensured our audience was engaged well before the main event.​ See the press release.

Awards:

• 04/2023: Webby Awards – ​Nominee: Advertising, Media & PR, Best Launch
• 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Branded Entertainment
• 05/2022: PRWeek Brand Film Awards – Winner/Gold: Automotive
• 05/2022: PRWeek Brand Film Awards – Shortlist: Cinematography

Featuring Devin Booker and Emelia Hartford. See IMDB entry.

8/20/21 "Save the Date"
(confirmed reveal date and showed camo'd car; timed with 24 Hours of Le Mans)

10/20/21 "Tune In"
(confirmed reveal details) 

How do you introduce the most game-changing off-road pickup Chevy has ever built? You hack a football game watched by 26 million people. During the NFL season opener on NBC, we partnered with the network’s own sideline reporter, Michele Tafoya, to “host” a segment featuring the All-New Silverado ZR2 on a series of adventures with well-known Chevy truck owners.

Using authentic NBC-style graphics and sportscast-style editing, our ZR2 commercial was nearly indistinguishable from the broadcast itself. From boating with NASCAR champion Chase Elliott to performing on stage with platinum-selling artist BRELAND, from ranching with Chris Pratt to off-roading with champion driver Chad Hall, we showcased how the Silverado ZR2’s capability fits a wide range of lifestyles and passions. The result made one thing clear: whether you’re on the road or off, the first-ever Silverado ZR2 is the playmaker everyone wants on their team.

​In addition to its primetime debut, the fully integrated campaign extended across Chevy channels, talent platforms, earned media, and internal communications—making the Silverado ZR2 Relay a true cross-channel launch moment.

Featuring Michele Tafoya, Chris Pratt, Chase Elliott, BRELAND and Chad Hall.

Safety Technology with Chris Pratt

Design with BRELAND

Towing with Chase Elliott

Off-Road Performance with Chad Hall

Most truck advertising looks the same — cue the farm scene, a flannel-wearing guy, and some lumber being tossed into a truck bed. To break through to a younger audience and highlight the lifestyle that comes with driving a Silverado, we partnered with viral TikTok artist BRELAND to create a series of music videos built around a reimagined version of his platinum hit “My Truck.”

Working closely with BRELAND, we ensured each video showcased a different Silverado model and the unique ways it could elevate your life. The campaign didn’t just outperform TikTok’s benchmarks — it blew past them — and quickly drew attention from major entertainment outlets, becoming one of the most buzzworthy Chevy campaigns in recent years.

Highlights:

• 112M+ video views (69M first-day impressions)
• 36% higher average watch time than TikTok’s benchmark
• 35,000 user-generated TikTok videos
• 15% engagement rate
• 178,000 followers gained on TikTok
• 4x above the Kantar norm for ad recall
• 2x above the Kantar norm for brand favorability

Awards:

• 06/2022: The D Show (Adcraft Detroit) – Winner/Black: Best of Digital
• 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Branded Entertainment
• 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Creative Use of Media
• 05/2022: Shorty Awards – Finalist: Industry / Auto
• 02/2022: N.A. SABRE Awards (PRovoke Media) – Finalist: Industry Sector / Automotive

Silverado Trail Boss (off-road)

Silverado Midnight Edition (nightlife)

Silverado Custom (performance)

Credits:

• Creative Leadership: Iain Lanivich
• Group Creative Director: Tony Kause
• Sr. Art Director: Ashley Ruen
• Sr. Copywriter: Kelsey Webster
• Sr. Producers: Tom Shea & Nate Kostegian
• Workhorse: Nikki Mikolon
• Production: Revolution Pictures
• Executive Producer: Randy Brewer
• Director: Sean Davé

Chevy had already committed to a Disney-produced television commercial that would give viewers a first look at the family-oriented, all-electric Bolt EUV, airing during the season premiere of American Idol. With COVID quarantine still in effect, the Chevy PR team needed a long-form video that could provide journalists and fans with a more in-depth look at the vehicle.

Our solution was simple: take a page from Disney’s playbook. We produced a behind-the-scenes “making-of” film, hosted by family social influencer Nick Cho, that juxtaposed the storytellers behind the commercial with the technology teams behind the vehicle. Every scene of the commercial was broken down to highlight key features, providing context and storytelling while showcasing the innovation and care that went into the Bolt EUV. Portions of the film were shot on-location at Epcot Center, Disney World, adding a magical and immersive dimension to the reveal.

Credits:
In collaboration with Disney.

• Creative Leadership: Iain Lanivich
• Group Creative Director: Tony Kause
• CD/Art Director: Joe Gielniak
• Copywriter: Erin Townsend
• Art Director: Paige Rosas
• Producer: Nate Kostegian
• Influencer: Nick Cho
• Production/Post-Production: MOCEAN Los Angeles

With COVID quarantine still in effect, safety around trick-or-treating was a hot topic. We brought the trunk-or-treat tradition to life in an entertaining way, inspiring Chevy owners while showcasing key features of the all-new Chevy Trailblazer and Silverado. The video, completed from concept through execution in less than two weeks, was titled “The Road to Castle Silverado” and ran across Instagram, Twitter, and Pinterest during the week leading up to Halloween. Behind-the-scenes and how-to content on Instagram Stories and Pinterest extended engagement and provided a fun, educational experience.

For the launch of the All-New Chevy Trailblazer, we wanted to showcase a vehicle equally at home on urban streets and off-road adventures. With a target audience eager to share their experiences on social media, we developed a series of platform-specific videos that let the Trailblazer blaze its own trail through feeds.

Content was tailored to two distinct trims — ACTIV for off-road/adventure and RS for city/sporty — using overhead perspectives to highlight the two-tone styling. Custom executions were created for Instagram, Instagram Stories, Twitter, and Pinterest, even incorporating trendy dark mode for RS and light mode for ACTIV, ensuring each piece resonated with its intended audience.

​Awards:

• 06/2021: The One Show – Shortlist: Mobile / Mobile-First Video Under 15 Seconds
• 06/2021: The D Show (Adcraft Detroit) – Finalist/Silver: Mobile
• 05/2021: Webby Awards – Honoree: Social/Best Use of Video
• 05/2021: Shorty Awards – Finalist: Industry / Auto
• 05/2021: Shorty Awards – Finalist: Content & Media / Video

To celebrate National Video Games Day, we transformed real Corvette performance into a nostalgia-fueled, interactive racing experience on Instagram Stories. Using thrilling behind-the-wheel footage from “The Ring” in Nürburgring, Germany, we reimagined the lap in the style of classic 80s and 90s arcade racers—but built entirely within the limited mechanics of Instagram.

Because Instagram Stories only allows tap-based interactivity, we turned that constraint into our creative advantage by designing a tap-to-drive mini-game. Animated on-screen icons cued players when to accelerate, brake, or turn, mimicking the rhythm of old-school mobile and handheld racing games. The difficulty was intentional—built to ignite the competitive spirit of gamers and keep them replaying until they completed a full lap.

The result was an unexpected, platform-native experience that blended performance driving, gaming culture, and interactive storytelling, all through Corvette’s point of view.

​Awards:

• 06/2021: The One Show – Shortlist: Social Media / Active Engagement & Call To Action
• 05/2021: Shorty Awards – Finalist: Strategy & Engagement / Gamification
• 05/2021: Shorty Awards – Finalist: Video by Platform / Instagram Stories

With the pandemic preventing Detroit’s iconic Woodward Dream Cruise from taking place, we needed a digital alternative that would allow fans and enthusiasts of all ages to celebrate Chevrolet’s history. The solution: Cruisin’ the USA in Your Chevrolet — a week-long virtual celebration of vehicles past and present. The program featured daily videos, walkarounds of iconic vehicles, and interactive activities for fans of all ages. The event was fully integrated across social media and earned channels, bringing the spirit of the Dream Cruise to audiences virtually.

1914 Chevrolet Baby Grand

1963 Corvette Sting Ray Coupe