"The Corvette Z06 Has Arrived and It's Insane."
- Gear Patrol
It doesn’t get much more epic than a client asking you to reveal America’s supercar, the All-New Corvette Z06, the highest horsepower, naturally aspirated V8 in automotive history. A historic product like this required an equally historic approach to storytelling. We created a twenty-six-minute docudrama film experience that combined cinematic vignettes of the Z06 in action with documentary-style interviews of well-known Corvette fans and the passionate team members who made it a reality. And, like with any premium film, we made a trailer that aired during game one of the World Series. All of this was led by a buzz-inducing, pre-reveal teaser campaign with original content that led news coverage and strategic influencer activations that engaged our target audience. See the press release.
Awards:
Awards:
- 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Branded Entertainment
- 05/2022: PRWeek Brand Film Awards – Winner/Gold: Automotive
- 05/2022: PRWeek Brand Film Awards – Shortlist: Cinematography
Case Study Video
The 26-Minute Documentary / Reveal Film
Featuring Devin Booker and Emelia Hartford. See IMDB entry.
World Series Commercial / Film Trailer
Teasers
7/19/21 Pt. 1: "Crank It Up"
(confirmed the Z06 would feature a flat-plane crankshaft via engine audio)
(confirmed the Z06 would feature a flat-plane crankshaft via engine audio)
8/20/21 Pt. 2: "Save the Date"
(confirmed reveal date and showed camo'd car; timed with 24 Hours of Le Mans)
(confirmed reveal date and showed camo'd car; timed with 24 Hours of Le Mans)
10/20/21 Pt. 3: "Tune In"
(confirmed reveal details)
(confirmed reveal details)
Creative Credits:
- Creative Leadership: Iain Lanivich (NOTE: left the agency just prior to release)
- Group Creative Director: Tony Kause
- ACD/Copywriter: Tommy Simon
- Sr. Art Director: Kirby
- Sr. Producer: Nate Kostegian
- Production: Porch House Pictures, Cutters (first teaser)
- Directors: Andrew Schneider, Lukas Dong
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