2021 Chevrolet "Putting the World on Notice" Corvette Z06 Reveal

"The Corvette Z06 Has Arrived and It's Insane."
- Gear Patrol

It doesn’t get much more epic than a client asking you to reveal America’s supercar, the All-New Corvette Z06, the highest horsepower, naturally aspirated V8 in automotive history. A historic product like this required an equally historic approach to storytelling. We created a twenty-six-minute docudrama film experience that combined cinematic vignettes of the Z06 in action with documentary-style interviews of well-known Corvette fans and the passionate team members who made it a reality. And, like with any premium film, we made a trailer that aired during game one of the World Series. All of this was led by a buzz-inducing, pre-reveal teaser campaign with original content that led news coverage and strategic influencer activations that engaged our target audience. See the press release.

Awards:

• 04/2023: Webby Awards – ​Nominee: Advertising, Media & PR, Best Launch
  
• 06/2022: The D Show (Adcraft Detroit) – Finalist/Silver: Best of Branded Entertainment
• 05/2022: PRWeek Brand Film Awards – Winner/Gold: Automotive
• 05/2022: PRWeek Brand Film Awards – Shortlist: Cinematography

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Case Study Video

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The 26-Minute Documentary / Reveal Film

Featuring Devin Booker and Emelia Hartford. See IMDB entry.

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World Series Commercial / Film Trailer

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Teasers

7/19/21 Pt. 1: "Crank It Up"
(confirmed the Z06 would feature a flat-plane crankshaft via engine audio)

8/20/21 Pt. 2: "Save the Date"
(confirmed reveal date and showed camo'd car; timed with 24 Hours of Le Mans)

10/20/21 Pt. 3: "Tune In"
(confirmed reveal details) 

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Creative Credits:

• Creative Leadership: Iain Lanivich (NOTE: left the agency just prior to release)
• Group Creative Director: Tony Kause
• ACD/Copywriter: Tommy Simon
• Sr. Art Director: Kirby
• Sr. Producer: Nate Kostegian
• Production: Porch House Pictures, Cutters (first teaser)
• Directors: Andrew Schneider, Lukas Dong