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Detroit Lions "Defend The Den" Campaign & "One Pride" Evolution

8/1/2014

 
The second year of the "One Pride" campaign was about evolution. With bankruptcy behind the city of Detroit, the overall look was transformed to replace the cityscape with a powerful visual foundation. The stone lions are representation of both the team and the community as proud and powerful members of the pride. The blue storm demonstrates that we are all in this fight together. The second goal was to incorporate elements of actual Lions culture. The theme "Defend The Den" became tied to home games, incorporating the message in ticket-related collateral and advertisements, as well as on the front of the stadium. Design direction by Brett Warkentien.

We are One Pride and together we Defend The Den. Go Lions!
Picture

Campaign Unveiling / WXYZ Detroit Presser

Ford Field Atrium Wrap & Light Poles
Atrium Wrap
Atrium Wrap Installation
Atrium Wrap In Context
Ndamukong Suh
Ndamukong Suh
Brush Street
Brush Street
Calvin Johnson
Calvin Johnson

Tickets & Packaging
Tickets
VIEW TICKET SHEET
VIEW PREMIUM TICKETS
Ticket Packaging

Videos
(Production, graphics and edit by Ringside.)

In-Context Stadium Videos

Alumni In-Stadium Hype Videos

Campaign Extensions

Web Banners / OLA
Picture

#OnePride Fan Wall
Stadium Monitor Integration
Stadium Monitor Live Social Feed
DetroitLions.com Social Feed
DetroitLions.com Social Feed

Defend The Den T-Shirts
Defend The Den T-Shirts (Calvin Johnson)

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume