| Campaign Overview |
For years, truck wars have been about claims and stats. With the All-New Silverado we changed that. This truck can tow and haul with the best of them, but that's only part of the story, it's really a truck for everyone. The television launch brought this to life by leveraging lyrics from a popular 1970's song, Little Bit Country, Little Bit Rock 'N Roll. As the team responsible for social media, we aligned with their strategy, but decided to recreate the song from the broadcast spot using truck activity. In the first 24 hours, the video had 12.4 million views.
Credits:
Credits:
- Creative Leadership: Iain Lanivich
- Copywriter: Tommy Simon
- Jr. Art Director: Kirby
- Sr. Producer: Tom Shea
- Production: General Public Detroit
- Director: Nathanael Sherfield
- Post-Production: Hiatus
- Editor: Shane Patrick Ford
- Composer: David Chapdelaine
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