- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- ACD/Art Director: Cleveland Thrasher
- Sr. Copywriter: Nate Paulson
- Sr. Producer: Nate Kostegian
With the COVID quarantine still in effect, conversations around trick-or-treating safety was a hot topic. We decided to use this video as a way to inspire Chevy owners by demonstrating a legendary trunk-or-treat experience, while highlighting some unique features of the all-new Chevy Trailblazer and Silverado along the way. This video was published on Instagram, Twitter and Pinterest in the week leading up to Halloween, with inspirational behind-the-scenes/how-to content on Instagram Stories and Pinterest.
Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.