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2020 Chevrolet "The Road to Castle Silverado" Social Halloween Video

10/28/2020

 
With the COVID quarantine still in effect, conversations around trick-or-treating safety was a hot topic. We decided to use this video as a way to inspire Chevy owners by demonstrating a legendary trunk-or-treat experience, while highlighting some unique features of the all-new Chevy Trailblazer and Silverado along the way. This video was published on Instagram, Twitter and Pinterest in the week leading up to Halloween, with inspirational behind-the-scenes/how-to content on Instagram Stories and Pinterest.

Credits:
  • Creative Leadership: Iain Lanivich
  • Group Creative Director: Tony Kause
  • ACD/Art Director: Cleveland Thrasher
  • Sr. Copywriter: Nate Paulson
  • Sr. Producer: Nate Kostegian

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume