With COVID quarantine still in effect, safety around trick-or-treating was a hot topic. We brought the trunk-or-treat tradition to life in an entertaining way, inspiring Chevy owners while showcasing key features of the all-new Chevy Trailblazer and Silverado. The video, completed from concept through execution in less than two weeks, was titled “The Road to Castle Silverado” and ran across Instagram, Twitter, and Pinterest during the week leading up to Halloween. Behind-the-scenes and how-to content on Instagram Stories and Pinterest extended engagement and provided a fun, educational experience.
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- ACD/Art Director: Cleveland Thrasher
- Sr. Copywriter: Nate Paulson
- Sr. Producer: Nate Kostegian
- Production: Localboy
- Directors: Deka Brothers
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