"New Documentary Shows GMC's Lightning-fast Development of Hummer EV."
- Newsweek
In just over two years, a dedicated team of General Motors employees were tasked with changing the automotive world forever. We felt the best approach was to document the entire journey so their story could be told. The film premiered on the HISTORY channel and made available via Hulu and YouTube. See the press release.
Awards:
Awards:
- 04/2023: Webby Awards – Honoree: Advertising, Media & PR, Branded Content
- 12/2022: PRWeek U.S. Awards – Finalist: Best Brand Film (Winners to be announced 3/16/23)
60-Minute Documentary
Movie Trailer
Movie Poster
Creative Credits:
- Creative Leadership: Iain Lanivich (NOTE: left the agency prior to production wrap and film release)
- Group Creative Director: Tony Kause
- Agency Producers: Tom Shea, Nate Kostegian
- Production: WTP Pictures, Atlas Industries, Hiatus
- Director: Sean King O'Grady
- Executive Producers: Jesse Ford, Susan Rued Anderson, Sean King O'Grady, Shane Patrick Ford, Laura Hochthanner
- Producer: Jesse Ford
- Composer: David Chapdelaine
- Director of Photography: Richie Trimble
- Editor: Shane Patrick Ford
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