To modernize Chevrolet’s digital presence and strengthen in-market consideration, we executed a holistic redesign spanning all vehicle model pages, online banner ads, and rich media placements. The goal: transform every touchpoint into a dynamic, story-driven experience that reflected the sophistication of Chevy’s vehicles and the needs of today’s shoppers.
We shifted from flat, transactional units to high-engagement storytelling formats—from editorial-style model pages to lifestyle-driven rich media and interactive banner ads. The redesign not only increased time spent and engagement across all channels, it quickly became a new digital standard for General Motors, leading to broad adoption across Cadillac, GMC, and Buick.
We shifted from flat, transactional units to high-engagement storytelling formats—from editorial-style model pages to lifestyle-driven rich media and interactive banner ads. The redesign not only increased time spent and engagement across all channels, it quickly became a new digital standard for General Motors, leading to broad adoption across Cadillac, GMC, and Buick.
Lifestyle Rich Media Video OLA
To reach people in moments that mattered, we created a suite of contextually relevant rich media banners and pre-roll videos showcasing key Chevy vehicle features. Each piece opened with a quick lifestyle vignette tailored to one of four audience segments--families, tech enthusiasts, business professionals, and empty nesters—before seamlessly transitioning into feature-led storytelling.
The result was an extensive library of 30+ video executions, each designed to meet people where they already were, and to connect Chevy’s product benefits directly to their daily lives.
The work was recognized with “Best of Digital Media” at The D Show (Adcraft Detroit), and even the lowest-performing concept scored higher than all previous Chevy lifestyle ads.
The result was an extensive library of 30+ video executions, each designed to meet people where they already were, and to connect Chevy’s product benefits directly to their daily lives.
The work was recognized with “Best of Digital Media” at The D Show (Adcraft Detroit), and even the lowest-performing concept scored higher than all previous Chevy lifestyle ads.
Standard Media OLA
Standard banners were transformed from static images into interactive, multi-layered experiences that worked across Chevy’s entire vehicle lineup. We incorporated elements like expandable CTAs, pop-out specs, rotating claims, and testimonial modules, allowing users to explore deeper without ever leaving the ad unit.
These banners turned what was traditionally seen as a flat deliverable into an engaging micro-shopping experience, boosting CTR and dwell time across the board.
These banners turned what was traditionally seen as a flat deliverable into an engaging micro-shopping experience, boosting CTR and dwell time across the board.
Expandable CTA on rollover.
Entire Vehicle Lineup
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Expandable OLA
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| At a time when automotive websites were crowded, text-heavy, and fighting to stay “above the fold,” we introduced a bold shift: an editorial-style architecture built for modern, scroll-based behavior. Most shoppers had no idea how many features were packed into each Chevy model—and discovering them required too many clicks. The new design provided the space, hierarchy, and narrative flow needed to tell each vehicle’s full story with clarity, emotion, and depth, all in a single continuous experience. The approach worked so well that General Motors adopted the architecture across all divisions, including Cadillac, GMC, and Buick. |  New Architecture (click for full layout) |
 Corvette Example |  Colorado Example |
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