Iain's Portfolio
  • Highlights
  • Case Studies
  • Websites & Apps
  • Honors
  • Backstory

Alltel Wireless "Man Cave" Integrated Campaign

8/6/2007

 
Picture
The Man Cave integrated marketing campaign immersed consumers into the world of our favorite four quirky sales guys, where they learned about the benefits of the Alltel brand and the shortcomings of the other networks. It was a natural extension of Alltel’s popular television campaign — further developing the characters and storyline.

The cornerstone of the campaign was OfficialManCave.com -- a website that offered unique insight into the core Alltel marketing characters with an immersive 3D tour of their “secret lair” featuring exclusive videos, interactive games, and user generated content. Visitors were able to unlock hidden rooms, videos, and exclusive offers for Alltel’s online store.

Campaign Highlights & Awards:
  • Two 2008 Effie Awards: Silver David & Goliath, and Bronze Telecommunications
  • 2008 Webby Award: Web Honoree, Telecommunications
  • 2007 FWA Site of the Day
  • 2007 Mobius Awards: Silver Website
  • This campaign garnered heavy press/media from publications such as USA Today, New York Times, and Adweek. As well as heavy online discussion across blogs, forums and various social media channels.

Architecture
(first steadicam room-by-room fly through on the internet)
Website UX
DOWNLOAD FULL MAP

Microsite
(Over 75 videos, games and interactive elements. Site produced by Struck.)

Website Video Clips
(Written by Jeff Perreca.)

Interruption
(throughout the campaign, the guys interrupted various Alltel properties)

Promotional Materials
"Fridge" Rich Media OLA
Xbox Integration
Xbox Integration
"Darts" Rich Media OLA
Newspaper
Newspaper
"Bobble Head" Rich Media OLA
Xbox Integration
Xbox Integration

VIEW PRESS ARTICLES
VIEW CAMPAIGN POSTER

<<Previous

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

    VIEW PLAYLIST

    Categories

    All
    Alltel Wireless
    Apparel
    Audio
    Cadillac
    Carhartt
    Celebrities
    Chevrolet
    Conferences
    Content
    Detroit
    Detroit Lions
    Digital/Social
    Employee Engagement
    Experiential/Viral
    Ford Pro
    General Motors
    GMC
    Influencer
    Integrated Brand Campaigns
    Mobile
    Print/Graphics
    Public Relations
    Pure Michigan
    U.S. Navy
    Videos

    Archives

    November 2022
    March 2022
    January 2022
    October 2021
    September 2021
    June 2021
    March 2021
    February 2021
    January 2021
    October 2020
    September 2020
    August 2020
    June 2020
    December 2019
    October 2019
    July 2019
    May 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    June 2017
    December 2016
    August 2016
    September 2014
    August 2014
    August 2013
    July 2013
    March 2013
    November 2010
    June 2009
    June 2008
    February 2008
    August 2007
    June 2006
    January 2006
    June 2005

    RSS Feed

HIGHLIGHTS

CASE STUDIES

WEBSITES & APPS

HONORS

BACKSTORY

Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume