The Man Cave integrated marketing campaign immersed consumers into the world of our favorite four quirky sales guys, where they learned about the benefits of the Alltel brand and the shortcomings of the other networks. It was a natural extension of Alltel’s popular television campaign — further developing the characters and storyline.
The cornerstone of the campaign was OfficialManCave.com -- a website that offered unique insight into the core Alltel marketing characters with an immersive 3D tour of their “secret lair” featuring exclusive videos, interactive games, and user generated content. Visitors were able to unlock hidden rooms, videos, and exclusive offers for Alltel’s online store.
Campaign Highlights & Awards:
The cornerstone of the campaign was OfficialManCave.com -- a website that offered unique insight into the core Alltel marketing characters with an immersive 3D tour of their “secret lair” featuring exclusive videos, interactive games, and user generated content. Visitors were able to unlock hidden rooms, videos, and exclusive offers for Alltel’s online store.
Campaign Highlights & Awards:
- Two 2008 Effie Awards: Silver David & Goliath, and Bronze Telecommunications
- 2008 Webby Award: Web Honoree, Telecommunications
- 2007 FWA Site of the Day
- 2007 Mobius Awards: Silver Website
- This campaign garnered heavy press/media from publications such as USA Today, New York Times, and Adweek. As well as heavy online discussion across blogs, forums and various social media channels.
Architecture
(first steadicam room-by-room fly through on the internet)
(first steadicam room-by-room fly through on the internet)
Microsite
(Over 75 videos, games and interactive elements. Site produced by Struck.)
(Over 75 videos, games and interactive elements. Site produced by Struck.)
Website Video Clips
(Written by Jeff Perreca.)
(Written by Jeff Perreca.)
Interruption
(throughout the campaign, the guys interrupted various Alltel properties)
(throughout the campaign, the guys interrupted various Alltel properties)
|
|
|
Promotional Materials
|
|
|
|
|
|
|
"Fridge" Rich Media OLA
Xbox Integration
|
"Darts" Rich Media OLA
Newspaper
|
"Bobble Head" Rich Media OLA
Xbox Integration
|
RSS Feed