Chevy wanted to highlight its SUV lineup and features on Snapchat, a platform known for pop culture and a youthful audience with short attention spans. Audience insights revealed that Snapchat users crave nostalgia and quickly skip content, so we created Chevy, Player One—a series of eight 8-bit Snapchat Stories designed to mimic old-school video games.
While there was no actual gameplay, the videos gave viewers the feeling of watching a real game unfold. The campaign achieved a higher-than-average click-through rate and outperformed any prior paid media buy on Snapchat for Chevy, proving the value of creative, platform-specific storytelling and paving the way for more “game-style” campaigns throughout the following year.
Awards:
While there was no actual gameplay, the videos gave viewers the feeling of watching a real game unfold. The campaign achieved a higher-than-average click-through rate and outperformed any prior paid media buy on Snapchat for Chevy, proving the value of creative, platform-specific storytelling and paving the way for more “game-style” campaigns throughout the following year.
Awards:
- 04/2020: Shorty Awards – Finalist: Design / Graphics
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Copywriter: Tommy Simon
- Art Director/Designer: Kirby
- ACD/Art Director/Designer: Cleveland Thrasher
- Editor/Animation: Zen Grey
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