We were asked to highlight the Chevy SUV lineup and features through a Snapchat media buy. But Snapchat is a pop-culture heavy platform with a youthful audience that skips content quickly. Audience insights showed that Snapchat users have short attention spans but enjoy nostalgia. Introducing Chevy, Player One, a series of eight 8-bit Snapchat Stories designed to mimic old-school video games. Although there was no actual gameplay, the videos felt like you were watching a real game play out. With a higher than average click through rate, this content series performed better than any prior paid media buy on Snapchat for Chevy. Making the case to continue adding more games throughout the following year.
Awards
Associated with Weber Shandwick
Awards
Associated with Weber Shandwick
- 04/2020: Shorty Awards – Finalist: Design / Graphics
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Copywriter: Tommy Simon
- Art Director/Designer: Kirby
- ACD/Art Director/Designer: Cleveland Thrasher
- Editor/Animation: Zen Grey
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