Every commercial business and government agency has its own unique needs—which means they need the power to choose the vehicles that best support their goals. Anchored in the strategy “No Matter the Business, We Have the Power for You,” this integrated campaign showcased the full range of gas, diesel, hybrid, and all-electric options across Ford’s Class 1–7 commercial trucks and vans, proving that Ford Pro has a solution for every kind of work.
To bring the creative idea “The Power Is Yours” to life, we developed a full-funnel campaign that included broad awareness, segment-specific, and product-specific content. This approach allowed us to target and re-target prospects with the vehicles most relevant to their operations, ensuring every business saw the power that fit their needs.
Awards:
To bring the creative idea “The Power Is Yours” to life, we developed a full-funnel campaign that included broad awareness, segment-specific, and product-specific content. This approach allowed us to target and re-target prospects with the vehicles most relevant to their operations, ensuring every business saw the power that fit their needs.
Awards:
- 06/2024: The D Show (Adcraft Detroit) – Shortlist: TV/Video/Moving Picture Non-Broadcast Under :60
Anthem :30 (Awareness)
Trucks :15 (Segment-Specific)
Vans :15 (Segment-Specific)
Electric Vehicle :15 (Segment-Specific)
F-150 Lightning Truck :15 (Product-Specific)
E-Transit Cargo Van :15 (Product-Specific)
Product & Lifestyle Photography
Credits:
- Ford Creative Leadership: Iain Lanivich & Tony Kause
- Agencies: Wieden+Kennedy & VML
- Creative Direction: Julian Watt & Susan Mersch
- Art Direction: Ashley Mack & Sarina Grewal
- Copywriting: Josh Kessler & Jack McNamara
- Producer: Susan Rabaut
- Production: Tibbs
- Director: Nico
- Photography: Brian Doben
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