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2019: Chevrolet "Hotel Silverado—A Family Affair" Experiential/Social Campaign

2/21/2019

 
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Chevrolet, in partnership with the American Cancer Society, wanted to give a worthy recipient a once-in-a-lifetime experience: camping trackside at NASCAR’s world-famous Daytona 500 in a new Chevy Silverado. Introducing Hotel Silverado. Our role was to surprise the recipient, document their journey, and create a short film to share as a way to inspire others struggling with cancer.

Awards
  • 11/2019: Shorty Social Good Awards – Finalist: Automotive

Campaign Video

Campaign Overview
File Size: 824 kb
File Type: pdf
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Creating Customers for Life

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Credits:
Hotel Silverado concept by Commonwealth//McCann.
  • Creative Leadership, Scriptwriter and Interviewer: Iain Lanivich
  • Sr. Producer & Editor: Tom Shea
  • Creative Directors: Tony Kause & Rob Hendrickson
  • Sr. Art Director: Tom Kiefer
  • Copywriter: Kelsey Webster
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    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume