With the launch of the strongest, most advanced Silverado ever, we needed an idea that was just as bold—something that celebrated Chevy’s long-standing relationship with Major League Baseball in a fresh, unexpected way. So we transformed the energy of Opening Day into a social media experience that felt straight out of the ballpark.
Introducing the strongest, most advanced crowd meter ever.
Inspired by the classic in-stadium crowd meter that measures fan noise, we reimagined it for the digital era. In partnership with MLB and its teams, we turned real-time hashtag usage into a live competition—tallying official team hashtags to determine which fanbase was truly the strongest.
The result? A social-first activation that brought baseball’s opening day buzz to life in a new way, sparking massive engagement and friendly rivalry across the league. Across Chevy’s channels, the campaign generated 1.2 million+ organic impressions, proving that when you give fans something to cheer for, they show up in full force.
Awards:
Introducing the strongest, most advanced crowd meter ever.
Inspired by the classic in-stadium crowd meter that measures fan noise, we reimagined it for the digital era. In partnership with MLB and its teams, we turned real-time hashtag usage into a live competition—tallying official team hashtags to determine which fanbase was truly the strongest.
The result? A social-first activation that brought baseball’s opening day buzz to life in a new way, sparking massive engagement and friendly rivalry across the league. Across Chevy’s channels, the campaign generated 1.2 million+ organic impressions, proving that when you give fans something to cheer for, they show up in full force.
Awards:
- 12/2019: The D Show (Adcraft Detroit) – Shortlist: Digital
Case Study Video
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Credits:
In collaboration with Major League Baseball.
In collaboration with Major League Baseball.
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Producer: Tom Shea
- Sr. Copywriter: Tommy Simon
- Producer: Cassie Kline
- Art Director: Kirby
- Platform Strategy: Danny Olson & Benjie Klein
- Workhorse: Nikki Mikolon
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