For the launch of the All-New Chevy Trailblazer, we wanted to showcase a vehicle equally at home on urban streets and off-road adventures. With a target audience eager to share their experiences on social media, we developed a series of platform-specific videos that let the Trailblazer blaze its own trail through feeds.

Content was tailored to two distinct trims — ACTIV for off-road/adventure and RS for city/sporty — using overhead perspectives to highlight the two-tone styling. Custom executions were created for Instagram, Instagram Stories, Twitter, and Pinterest, even incorporating trendy dark mode for RS and light mode for ACTIV, ensuring each piece resonated with its intended audience.

​Awards:

• 06/2021: The One Show – Shortlist: Mobile / Mobile-First Video Under 15 Seconds
• 06/2021: The D Show (Adcraft Detroit) – Finalist/Silver: Mobile
• 05/2021: Webby Awards – Honoree: Social/Best Use of Video
• 05/2021: Shorty Awards – Finalist: Industry / Auto
• 05/2021: Shorty Awards – Finalist: Content & Media / Video

To celebrate National Video Games Day, we transformed real Corvette performance into a nostalgia-fueled, interactive racing experience on Instagram Stories. Using thrilling behind-the-wheel footage from “The Ring” in Nürburgring, Germany, we reimagined the lap in the style of classic 80s and 90s arcade racers—but built entirely within the limited mechanics of Instagram.

Because Instagram Stories only allows tap-based interactivity, we turned that constraint into our creative advantage by designing a tap-to-drive mini-game. Animated on-screen icons cued players when to accelerate, brake, or turn, mimicking the rhythm of old-school mobile and handheld racing games. The difficulty was intentional—built to ignite the competitive spirit of gamers and keep them replaying until they completed a full lap.

The result was an unexpected, platform-native experience that blended performance driving, gaming culture, and interactive storytelling, all through Corvette’s point of view.

​Awards:

• 06/2021: The One Show – Shortlist: Social Media / Active Engagement & Call To Action
• 05/2021: Shorty Awards – Finalist: Strategy & Engagement / Gamification
• 05/2021: Shorty Awards – Finalist: Video by Platform / Instagram Stories