With the pandemic preventing Detroit’s iconic Woodward Dream Cruise from taking place, we needed a digital alternative that would allow fans and enthusiasts of all ages to celebrate Chevrolet’s history. The solution: Cruisin’ the USA in Your Chevrolet — a week-long virtual celebration of vehicles past and present. The program featured daily videos, walkarounds of iconic vehicles, and interactive activities for fans of all ages. The event was fully integrated across social media and earned channels, bringing the spirit of the Dream Cruise to audiences virtually.
Event Poster
Theme Example: The Origins and Innovations of Chevrolet
Theme Example: The Peak of Performance
Virtual Vehicle Walkarounds
1914 Chevrolet Baby Grand
1963 Corvette Sting Ray Coupe
Credits:
- Creative Leadership, Interviews and Scriptwriting: Iain Lanivich
- Creative Directors: Tony Kause, Rob Hendrickson
- Copywriters: Tommy Simon, Nate Paulson, Leslie Kerimidas
- Art Director: Paige Rosas
- Designer: Jacob Rosenburg
- Sr. Producer: Tom Shea
- Director: Christian Lathers
- Editing/Motion Graphics: Cutters Studio
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