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2020 "Cruisin' the USA in Your Chevrolet" Virtual Event

8/10/2020

 
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With the pandemic preventing Detroit’s iconic Woodward Dream Cruise event from taking place, we had to find a digital alternative where fans and enthusiasts of all ages could come to celebrate the brand’s history. So, we created Cruisin’ the USA in Your Chevrolet — a week-long virtual celebration of vehicles past and present. It featured daily videos, walkarounds of iconic vehicles and activities for fans of all ages. The virtual event played out across social media and earned channels. See the press release.

Event Poster

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Day 1: The Origins and Innovations of Chevrolet

Day 2: Chevy's Most Iconic Designs

Day 3: The Proud Truck Tradition

Day 4: The Peak of Performance

Day 5: Team Chevy — A Culture of Winning

Day 6: Chevy's Heritage — A Fan Celebration


Employee Custom Vehicle Walkarounds

1970 Monte Carlo
1979 Camaro Z28

Credits:
  • Creative Leadership, Interviews and Scriptwriting: Iain Lanivich
  • Creative Directors: Tony Kause, Rob Hendrickson
  • Copywriters: Tommy Simon, Nate Paulson, Leslie Kerimidas
  • Art Director: Paige Rosas
  • Designer: Jacob Rosenburg
  • Sr. Producer: Tom Shea
  • Director: Christian Lathers
  • ​Editing/Motion Graphics: Cutters Studio

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume