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2020: Corvette "Rev Up Your Animal Crossing World" Gaming/Social Campaign

6/16/2020

 
Picture
"Animal Crossings: New Horizons Adds Chevy Corvette-Themed DLC."
- MotorTrend

In March 2020, Nintendo released Animal Crossing New Horizons, and due to the pandemic, it became the biggest single game launch in Nintendo Switch history. As an added bonus, the game was open to brand engagement without a formal partnership. Always looking for ways to insert our brand into popular conversation, we quickly created and released a series of Corvette-themed items for players to download and add to their virtual world. The items were made available via Pinterest, a popular place for Animal Crossing content, and promoted across Facebook, Twitter and Instagram. As the first automotive brand to utilize the Animal Crossing platform, we received a number of earned media coverage crediting our team with creativity and the nimble pace required to create the items and the content.

Awards
  • 06/2021: The D Show (Adcraft Detroit) – Shortlist: Digital / Game

Case Study Video


Launch Post

Rev up your #AnimalCrossing world with the ultimate 2020 #Corvette haven, complete with enough posters, gear and designs to excite even the most storied fans. Download these items at https://t.co/8WMOuhGbtI and don't forget to share with us what you did. pic.twitter.com/fSfcPG4pyg

— Chevrolet (@chevrolet) June 16, 2020

Credits
  • Creative Leadership: Iain Lanivich
  • Sr. Art Directors: Kirby & Cleveland Thrasher
  • Sr. Copywriter: Tommy Simon
  • Editor: Zen Grey

    About

    Iain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 22 years of experience.

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Iain Lanivich  |  Executive Creative Director  |  iain.lanivich@gmail.com  | View Resume