"Animal Crossings: New Horizons Adds Chevy Corvette-Themed DLC."
- MotorTrend
In March 2020, Nintendo released Animal Crossing: New Horizons, which, due to the pandemic, became the biggest single-game launch in Nintendo Switch history. The game was open to brand engagement without a formal partnership, presenting a unique opportunity to join the cultural conversation.
Our team quickly designed and released a series of Corvette-themed items for players to download and add to their virtual worlds. These items were made available via Pinterest—a hub for Animal Crossing content—and promoted across Facebook, Twitter, and Instagram. As the first automotive brand to engage on the Animal Crossing platform, we earned significant media coverage highlighting our creativity and nimble execution.
Awards:
Our team quickly designed and released a series of Corvette-themed items for players to download and add to their virtual worlds. These items were made available via Pinterest—a hub for Animal Crossing content—and promoted across Facebook, Twitter, and Instagram. As the first automotive brand to engage on the Animal Crossing platform, we earned significant media coverage highlighting our creativity and nimble execution.
Awards:
- 06/2021: The D Show (Adcraft Detroit) – Shortlist: Digital / Game
Case Study Video
Launch Post
Rev up your #AnimalCrossing world with the ultimate 2020 #Corvette haven, complete with enough posters, gear and designs to excite even the most storied fans. Download these items at https://t.co/8WMOuhGbtI and don't forget to share with us what you did. pic.twitter.com/fSfcPG4pyg
— Chevrolet (@chevrolet) June 16, 2020
Credits:
- Creative Leadership: Iain Lanivich
- Sr. Art Directors: Kirby & Cleveland Thrasher
- Sr. Copywriter: Tommy Simon
- Editor: Zen Grey
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