As an extension of Alltel’s popular “Man Cave” campaign, the infamous “Sales Guys” returned with unexpected new alter egos — The Wireless Thugz — a tongue-in-cheek hip-hop persona they adopted to broadcast their over-the-top hatred for Alltel Wireless and its beloved spokesperson, Chad.
To bring this world to life, we launched an immersive MySpace experience where fans could dive deeper into the characters through bios, blogs, comments, and their breakout rap video, “Rollin’ in da Man Van.” Engagement skyrocketed with a fan contest inviting users to create and submit original songs using tracks from the Thugz’ fictional debut album, Droppin’ Lyrical Bombs on Alltel. The winning entry earned a $10,000 prize.
Serving as both a viral marketing engine and an online advertising hub, the MySpace profile funneled traffic to various Alltel properties and amplified campaign awareness. Shortly after launch, the music video surpassed 500,000 views, fueled national media attention, and sparked widespread online conversation.
To bring this world to life, we launched an immersive MySpace experience where fans could dive deeper into the characters through bios, blogs, comments, and their breakout rap video, “Rollin’ in da Man Van.” Engagement skyrocketed with a fan contest inviting users to create and submit original songs using tracks from the Thugz’ fictional debut album, Droppin’ Lyrical Bombs on Alltel. The winning entry earned a $10,000 prize.
Serving as both a viral marketing engine and an online advertising hub, the MySpace profile funneled traffic to various Alltel properties and amplified campaign awareness. Shortly after launch, the music video surpassed 500,000 views, fueled national media attention, and sparked widespread online conversation.
"Rollin' in da Man Van" Music Video
Lyrics by Iain Lanivich; Music produced by Ozone Sound.
Lyrics by Iain Lanivich; Music produced by Ozone Sound.
Online Promos
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MySpace Profile & Music Contest
Designed by Derek Kuschel and written by Jeff Perreca.
Designed by Derek Kuschel and written by Jeff Perreca.
Credits:
- Creative Leadership: Iain Lanivich
- Songwriting & Lyrics: Iain Lanivich
- Art Direction: Derek Kuschel
- Copywriting: Jeff Perreca
- Music Production: Marty Peters @ Ozone Sound
- Music Video Editing: James R. Petix
- Producer: John Burger
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