An extension to Alltel’s “Man Cave” campaign, the “Sales Guys” debuted their hip-hop alter egos — The Wireless Thugz. As the Thugz, our characters use their love for rhyme and booty shaking to express their intense hatred for Alltel Wireless and Chad. Viewers were further immersed into the campaign by reading their bios and blogs, posting comments, and by sharing their rap video “Rollin’ in da Man Van.” A contest asked fans to create and submit their own songs using the track list of their upcoming album “Droppin’ Lyrical Bombs on Alltel.” The winning submission was awarded $10,000.
The social profile was used as an online advertising and viral marketing tool to raise awareness of the campaign, linking to various Alltel properties. Soon after launch, the video received over 500,000 views and attracted national media attention and lots of online activity.
The social profile was used as an online advertising and viral marketing tool to raise awareness of the campaign, linking to various Alltel properties. Soon after launch, the video received over 500,000 views and attracted national media attention and lots of online activity.
"Rollin' in da Man Van" Music Video
(music produced by Ozone Sound)
(music produced by Ozone Sound)
Online Promos
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MySpace Music Contest
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