Chevy had already commited to a Disney-produced television commercial that would provide viewers with a first look at the family-oriented, all-electric Bolt EUV. The spot would air during the season premiere of American Idol. But COVID quarantine was still in effect, so the Chevy PR team needed a longform video that could provide journalists and fans with a more in-depth breakdown of the vehicle. Our solution was simple: do what Disney always does when they make a film -- produce a behind the scenes making of the film that juxtaposes the storytellers with the technology teams. So, we broke down every scene of the commercial to further discuss the highlighted features, juxtaposing the creators of the commercial with the creators of the vehicle. Enjoy!
The 14-Minute Reveal Video
Credits:
In collaboration with Disney.
In collaboration with Disney.
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- CD/Art Director: Joe Gielniak
- Copywriter: Erin Townsend
- Art Director: Paige Rosas
- Producer: Nate Kostegian
- Influencer: Nick Cho
- Production/Post-Production: MOCEAN Los Angeles
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