The second year of the "One Pride" campaign was about evolution. With bankruptcy behind the city of Detroit, the overall look was transformed to replace the cityscape with a powerful visual foundation. The stone lions are representation of both the team and the community as proud and powerful members of the pride. The blue storm demonstrates that we are all in this fight together. The second goal was to incorporate elements of actual Lions culture. The theme "Defend The Den" became tied to home games, incorporating the message in ticket-related collateral and advertisements, as well as on the front of the stadium. Design direction by Brett Warkentien.
We are One Pride and together we Defend The Den. Go Lions!
We are One Pride and together we Defend The Den. Go Lions!
Campaign Unveiling / WXYZ Detroit Presser
Ford Field Atrium Wrap & Light Poles
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 Ndamukong Suh |  Brush Street |  Calvin Johnson |
Tickets & Packaging
Videos
(Production, graphics and edit by Ringside.)
(Production, graphics and edit by Ringside.)
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In-Context Stadium Videos
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Alumni In-Stadium Hype Videos
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Campaign Extensions
Web Banners / OLA
#OnePride Fan Wall
 Stadium Monitor Live Social Feed |  DetroitLions.com Social Feed |
Defend The Den T-Shirts (Calvin Johnson)
RSS Feed