For over a year, most professionals were still working from home and experiencing burnout. In fact, 67% of all workers believed the burnout had worsened during the pandemic, with 53% saying they were working longer hours, making it harder to unplug. Because of this, National #WorkFromHome Day on June 24, 2021 is irrelevant.
With off-road capabilities and built-in Wi-Fi hotspots, GMC turned National #WorkFromHome Day into #WorkFromAnywhere Week by offering free in-vehicle data for existing GMC customers, encouraging them to get out, experience and share their most scenic office spaces.
With off-road capabilities and built-in Wi-Fi hotspots, GMC turned National #WorkFromHome Day into #WorkFromAnywhere Week by offering free in-vehicle data for existing GMC customers, encouraging them to get out, experience and share their most scenic office spaces.
Campaign Launch Video
Product Promos
GMC Yukon AT4 :15
GMC Sierra AT4 :15
Photography
Infographic
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Sr. Art Director: Tim Rocklage
- Copywriter: Anna Jacobs
- Executive Producer: Chris Coole
- Production: We The People
- Director: Nathanael Sherfield
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