When William Clay Ford, longtime owner of the Detroit Lions, passed away on March 9, 2014, we created a tribute campaign that honored both his legacy and his deep, personal connection to the team. Throughout the 2014–15 season, players wore a custom WCF jersey patch inspired by elements of the original Honolulu Blue and Silver striped logo from the 1960s—his favorite era of Lions design. The emblem also appeared across stadium signage as a unifying visual of remembrance.
To commemorate his impact on the franchise and the NFL, we developed a tribute film that debuted during a formal ceremony at the Monday Night Football season opener at Ford Field on September 8, 2014. Narrated by Jeff Daniels, the film featured reflections from Barry Sanders, Charlie Sanders, Bill Ford Jr., Roger Goodell, Jerry Jones, Doug English, and Tom Lewand. It concluded with musical notes from the team’s signature fight song, “Gridiron Heroes,” and a closing message calling fans to continue marching “Forward Down the Field.”
The film later appeared at the Pro Football Hall of Fame, ensuring the legacy of William Clay Ford lived on far beyond the season.
To commemorate his impact on the franchise and the NFL, we developed a tribute film that debuted during a formal ceremony at the Monday Night Football season opener at Ford Field on September 8, 2014. Narrated by Jeff Daniels, the film featured reflections from Barry Sanders, Charlie Sanders, Bill Ford Jr., Roger Goodell, Jerry Jones, Doug English, and Tom Lewand. It concluded with musical notes from the team’s signature fight song, “Gridiron Heroes,” and a closing message calling fans to continue marching “Forward Down the Field.”
The film later appeared at the Pro Football Hall of Fame, ensuring the legacy of William Clay Ford lived on far beyond the season.
Monday Night Football Tribute Video
Concept by Jason Danielewicz. Narrated by Jeff Daniels. Produced by The Work.
Concept by Jason Danielewicz. Narrated by Jeff Daniels. Produced by The Work.
Jersey Patch
Designed by Brett Warkentien.
Designed by Brett Warkentien.
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