The Man Cave integrated marketing campaign immersed consumers into the world of Alltel’s four quirky sales guys, extending the popular television campaign while highlighting the benefits of Alltel and the shortcomings of other networks. By developing the characters and storyline, the campaign created a fully engaging brand universe.
The cornerstone of the campaign was OfficialManCave.com—an interactive website offering an immersive 3D tour of the characters’ “secret lair,” featuring exclusive videos, interactive games, and user-generated content. Visitors could unlock hidden rooms, discover exclusive content, and access special offers from Alltel’s online store.
The campaign generated significant press coverage from outlets including USA Today, New York Times, and Adweek, while sparking lively online conversation across blogs, forums, and social media.
Awards:
The cornerstone of the campaign was OfficialManCave.com—an interactive website offering an immersive 3D tour of the characters’ “secret lair,” featuring exclusive videos, interactive games, and user-generated content. Visitors could unlock hidden rooms, discover exclusive content, and access special offers from Alltel’s online store.
The campaign generated significant press coverage from outlets including USA Today, New York Times, and Adweek, while sparking lively online conversation across blogs, forums, and social media.
Awards:
- 2008 Effie Awards: Silver David & Goliath, Bronze Telecommunications
- 2008 Webby Award: Web Honoree, Telecommunications
- 2007 FWA Site of the Day
- 2007 Mobius Awards: Silver Website
Man Cave Architecture
(first-ever Steadicam room-by-room flythrough on the internet)
(first-ever Steadicam room-by-room flythrough on the internet)
Interactive Microsite
(75+ videos, games and interactive elements. Site produced by Struck.)
(75+ videos, games and interactive elements. Site produced by Struck.)
Microsite Videos
(Written by Jeff Perreca.)
(Written by Jeff Perreca.)
Broadcast & Digital Interruption
(throughout the campaign, the sales guys interrupted various Alltel properties)
(throughout the campaign, the sales guys interrupted various Alltel properties)
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Promotional Materials
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"Fridge" Rich Media OLA
Xbox Integration
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"Darts" Rich Media OLA
Newspaper
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"Bobble Head" Rich Media OLA
Xbox Integration
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RSS Feed