Campaign Overview |
Credits:
- Creative Leadership: Iain Lanivich
- Group Creative Director: Tony Kause
- Art Director: Lorenza Centi
- Copywriter: Kelsey Webster
- Producer: Tom Shea
With a design that speaks for itself, the All-New Chevy Blazer needed to make a confident and unexpected entrance into the automotive world, while breaking through the clutter in the social space. Leaning into the edgy persona, we created a bold brand statement using fast-paced motion graphics and custom-created music compositions that resulted in some seriously exciting and thumb-stopping short-form content.
Credits:
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AboutIain Lanivich is an award–winning, executive-level creative director and brand storyteller with over 23 years of experience. Categories
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November 2022
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